Tested on animals:Yes
Maybelline's Dream Velvet Soft-Matte Hydrating Foundation sounds like a study in contradictions: A product that has a non-dewy finish but still feels moisturizing? In some aspects, this foundation succeeds in living up to its claims; however, an overall lackluster performance means it just doesn't rank among today's best foundations.
Dream Velvet Soft-Matte Hydrating Foundation comes in an opaque plastic squeeze tube with a twist-off cap. The product inside has a creamy texture that's easy to smooth across skin. It does set rather quickly, so it's a good idea to work fast when applying it so you achieve even coverage. Its soft powder finish has no dewiness at all, yet it doesn't feel drying even hours after you apply it.
This provides medium coverage that can be built up to full coverage, though the more you apply, the less natural-looking it becomes. Other positives: Dream Velvet Soft-Matte Hydrating Foundation is fragrance free and wears well throughout a standard workday with minimal fading.
Here's the problem, even though it doesn't fade, it can emphasize imperfections, particularly any dry patches you might have. It also highlights lines and wrinkles as the day wears on, and those with oily skin will begin to notice some shine in their oiliest areas around the two-hour mark.
As far as the shades offered, there are options for fair to deep skin tones, in warm (yellow-based) and cool (pink-based) tones, and they look natural on their intended skin colors.
When it came time to remove this foundation, it took quite a bit of work! We tried waterproof makeup remover and our cleanser, and there was still a bit of foundation left once we were done cleansing. It will take a bit of physical scrubbing to get all the foundation off, which might not be the best option for sensitive skin.
Overall, while there are aspects to like about Maybelline Dream Velvet Soft-Matte Hydrating Foundation, it's just not a home run. Its tendency to emphasize imperfections and the fact that it takes a lot of effort to remove translates to a foundation we can't recommend with much enthusiasm.
- Dries to a soft powder finish as claimed.
- Provides medium coverage of imperfections.
- Does not feel drying during its wear time.
- Wears throughout the day with minimal fading.
- Fragrance free.
- Emphasizes dry patches and lines.
- Oily areas become apparent about two hours into its wear time.
- Takes quite a bit of effort to remove, even with waterproof makeup remover.