12.17.2014
3244
Full ’n Soft Mascara
0.28 fl. oz. for $7.77
Expert Rating
Community Rating (19)
Expert Reviews
Last Updated:12.17.2014
Jar Packaging:No
Tested on animals:Yes

Full ’n Soft Mascara ranks as Maybelline’s best mascara for those desiring equal parts impressive length and thickness. The balanced application sweeps on without clumps, separates lashes evenly, and wears all day. Marvelous!

Community Reviews
Claims
Say hello to full, thick, silky-soft lashes and goodbye to that brittle feeling.
Ingredients
Water, Beeswax, Cyclopentasiloxane, Glyceryl Stearate, PPG-17/LPDI/DMPA Copolymer, Carnuaba Wax, Pariffin, Nylon-12, Polyethylene, Butylene Glycol, Polymethyl Methacrylate, Stearic Acid, VP/Eicosene Copolymer, Triethanolamine, Palmatic Acid, PVP, Silica, Synthetic Wax, Panthenol, Dimethiconol, Hydrolyzed Corn Starch, Isoceteth-20, Hydroxyethylcellulose, Diazolidinyl Urea, Methylparaben, Disodium Edta, Simethicone, Octylacrylamide/Acrylates/Butylaminoethyl, Methacrylate Copolymer, Tocopheryl, Acetate, Bht, Lecithin, Isoprpyl Titanium Trisostearate, Butylparaben, Disodium Cocoampodiactate, 2-Oleamido, 3-Octadecanediol, Proplynparaben. (+/- May Contain: CI 77492, CI 77499, CI 77491/Iron Oxides, CI 77007/Ultramarines, Mica, CI 77891/Titanium Dioxide, CI 75470/Carmine, CI 77288/Chromium Oxide Greens, CI 77289/Chromium Hydroxide Green, CI 77510/Ferric Ferrocyanide.)
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.


Beautypedia cuts through the hype to bring you product insights and recommendations you won’t find anywhere else!

See all reviews for this brand

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.