03.17.2015
75
Instant Age Rewind Eraser Dark Circles Treatment Concealer
$9.99
Expert Rating
Community Rating (20)
Expert Reviews
Last Updated:03.17.2015
Jar Packaging:No
Tested on animals:Yes

Women who struggle with dark circles under their eyes likely don't want to cover them with a product that creases into lines, which is exactly what happens with this new liquid concealer.

While the coverage is very good, and the matte finish is acceptable at first, within an hour or two creases and dryness begin to appear in fine lines under the eyes. If you prep the eye area with a good moisturizer and are diligent about blending and setting with a powder, you can minimize the product's tendency to crease, but that's a lot of work, especially when there are many concealers that provide smooth, creaseless coverage with less effort.

The unique, oversize rounded sponge-top applicator is tricky, because once you've twisted the product up so it can be dispensed onto the sponge, it's difficult to tell exactly how much concealer is being applied—and with a product this concentrated, you don't need a lot before it starts looking too heavy.

Pros:
  • Sets to a matte finish.
  • Provides full coverage for dark circles.
Cons:
  • Tends to crease into fine lines and dry out the undereye area.
  • Doesn't look convincingly skin-like.
  • Twist-up sponge-tip applicator is difficult to use.
Community Reviews
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.