01.28.2015
789
Lash Sensational Waterproof Mascara
0.3 fl. oz. for $8.99
Expert Rating
Community Rating (10)
Expert Reviews
Last Updated:01.28.2015
Jar Packaging:No
Tested on animals:Yes

Similar to its non-waterproof counterpart, this fragrance-free mascara delivers cleanly defined yet volumized lashes for a beautiful, fanned out effect. The well-designed rubber brush features short, densely packed bristles along the inner curve (intended to deposit mascara at the root of lashes) and longer bristles elsewhere to sweep through lashes all the way to the tips.

Just a coat or two is all it takes to achieve cleanly separated yet volumized lashes for a beautifully fringed effect. Length-wise there isn't much to speak of, but otherwise this wears beautifully without clumping, flaking or smudging.

This waterproof mascara does indeed hold up against wetness which makes it a bit more difficult to remove, but that's tradeoff when it comes to waterproof formulas. (You'll need a makeup remover to get it off.)

All in all, we'd have to agree with the name—this is a sensational waterproof mascara!

Pros:
  • Defines and volumizes lashes without clumping.
  • Curved brush works well to produce a fringed effect.
  • Worry-free, waterproof wear (no flaking or smudging).
Cons:
  • None.
Community Reviews
Ingredients
Water, Propylene Glycol, Styrene/Acrylates/Ammonium, Methacrylate Copolymer, Polyurethane-35, Cera Alba/Beeswax/Cire Dabeille, Synthetic Fluorphlogopite, Glyceryl Stearate, Cetyl Alcohol, PEG-200 Glyceryl Stearate, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Copernicia Cerifera Cera/Carnauba Wax/Cire de Carnauba, Stearic Acid, Palmitic Acid, Ethylene/Va Copolymer, Alcohol Denat., Paraffin, Aminomethyl Propanediol, Glycerin, Hydroxyethylcellulose, Phenoxyethanol, Caprylyl Glycol, Butylene Glycol, Xanthan Gum, Sodium Laureth Sulfate, Disodium EDTA, Tetrasodium EDTA, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Silica. May Contain: CI 77491, CI 77492, CI 77499/Iron Oxides, CI 77007/Ultramarines, CI 77891/Titanium Dioxide, MICA, CI 75470/Carmine, CI 77288/Chromium Oxide Greens, CI 77742/Manganese Violet, CI 77510/Ferric Ferrocyanide].
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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See all reviews for this brand

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.