04.14.2014
2
Maybelline New York
Line Stiletto Ultimate Precision Liquid Eyeliner
Rating
$5.99
Category:Makeup > Eyeliners > Liquid/Gel/Cream/Cake
Last Updated:04.14.2014
Jar Packaging:False
pH:
Tested on animals:Yes
Overview

This liquid liner contains a flexible felt-tip brush meant to create “slender lines,” which it absolutely does. Rich color is deposited evenly and the formula dries quickly to a patent-leather shine. The formula has impressive wear time and doesn’t flake, though anyone with oily eyelids will likely find that this doesn’t go the distance as well as the gel-type eyeliners.

Claims
Ingredients
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Some of the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lip balms; the Great Lash mascaras tend to be mediocre to downright bad.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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Monday, September 30, 2013
Didn't work for me

Obviously different products work for different people, but this didn't work for me at all. I'm pretty sure it has something to do with the way my eye lashes are, but i didn't like this liner whatsoever.

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Reviewed by
Giselle H.
Sunday, February 17, 2013
didn't work for me

Maybe I got a dud, but this eyeliner didn't work for me at all, I tossed it after trying it twice. The tip was too long and floppy, so I couldn't get an even, controlled line. It was cheap, which was about the only good thing about it.

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Reviewed by
SAMANTHA
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