12.31.2014
3
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Maybelline New York
Line Stylist Eyeliner
Rating
$5.95
Category:Makeup > Eyeliners > Eye Pencil
Last Updated:12.31.2014
Jar Packaging:No
Tested on animals:Yes
Overview

Line Stylist Eyeliner is another excellent automatic pencil, though this one isn’t retractable, so take care not to overextend of you could break the pencil tip. The tip allows you to draw a thin or thicker line, and application is smooth and even. Once set, this feels powdery and stays in place all day. Most of the shades have shimmer or sparkle, but those looking for classic colors will appreciate Onyx and Espresso. Note: This tenacious product is difficult to take off without an oil- or silicone-based remover.

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Ingredients
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Some of the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lip balms; the Great Lash mascaras tend to be mediocre to downright bad.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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03.11.2014
The best Drugstore eyeliner EVER

I've worn this eyeliner anywhere from everyday use, to a busy fast-paced work environment and even for nighttime driving. Once on, this stays put for up to 16 hours even on my oily eyelids! Since it's non-retractable, you do have to retract just a little tiny bit at a time. It's perfect for drawing thin lines. Maybelline better not discontinue this one.

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Reviewed by
MarinaD
03.09.2014
Hard as a rock

Maybe I bought the wrong pencil? I had to rub back and forth really hard to get this pencil to leave a mark on my eyelid. I scrubbed it on the back of my hand thinking maybe it had some kind of coating that needed to be broken through, but no. A very weird experience given that most of the time Paula's reviews are pretty good.

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Reviewed by
Patricia
12.28.2012
easily broken

was good for drawing a thin line - but tip broke off very often.

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Reviewed by
mare
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