This felt pen–style liquid eyeliner has an extra-long tip that delivers rich color, but, unfortunately, it tends to skip and drag on skin as you apply. The elongated tip is very fine and draws a thin line, but it is not firm enough to deliver a precise line, which means it’s a challenge to get the liner exactly where you want it, though the line the brush draws is very thin. As for the 12-hour wear claim, this does set quickly and will last until exposed to moisture, which will allow it to run and smear easily. So, ultimately, if you keep your eye area dry, this goes the distance, but it’s not for those with allergies or watery eyes.
If you can get the hang of using such a flexible-tipped eyeliner and prefer a thin line, this is an OK option.
- Thin, elongated tip allows for a thin line.
- Color appears very rich.
- Sets quickly.
- Color tends to apply unevenly, with some skipping and dragging.
- Runs when exposed to moisture.
- Brush tip is too flexible, which makes ultra-precise lining difficult.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).
The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.
For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.