01.18.2013
1
Maybelline New York
Shine Free Oil-Control Translucent Pressed Powder
Rating
$6.30
Category:Makeup > Powders > Pressed Powder
Last Updated:01.18.2013
Jar Packaging:False
pH:
Tested on animals:Yes
Overview

Shine Free Oil-Control Translucent Pressed Powder can’t control shine any more than most powders, but it is a suitably soft, dry-finish powder that applies smooth and sheer and is indeed oil-free. The talc-based formula is available in four colors. Natural Beige 04 is too pink, especially for those battling excess oil, but the other three shades are fine.

Claims
Ingredients

Talc, C12 15 Alkyl Benzoate, Kaolin, Zinc Stearate, Methylparaben, Imidazolidinyl Urea, Silica Silylate, Propylparaben, May Contain (+/-):, Iron Oxides (CI 77492, CI 77492, CI 77499), Ultramarines (CI 77007)

Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Some of the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lip balms; the Great Lash mascaras tend to be mediocre to downright bad.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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Tuesday, February 18, 2014
Basic & Affordable Pressed Powder

I have oily skin & can't afford to replace an expensive compact every month so I've always used drugstore brands. And I've mostly turned to Maybelline for about 25 years! I've stuck w/ Shine Free b/c it's inexpensive, the shade works perfectly on me, & I like the compact's slim shape. I think they changed the formula in the last few years & now it has less coverage, but I tried one of their more "advanced" powders recently & hated the bulky compact. Also no shades for darker skin tones.

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Shekinah S
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