12.23.2014
7
1554
The Colossal Volum’ Express Mascara
Rating
$7.77
Category:Makeup > Mascaras (regular) > Regular Mascara
Last Updated:12.23.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

Maybelline’s Volum’ Express mascaras have a stellar track record for producing big, thick lashes. The Colossal follows suit, with a huge rubber-bristled brush that still allows you to be surprisingly nimble as you elongate and thicken every lash. The volumizing results are evident almost immediately, though not without some clumping that needs to be smoothed out. Make no mistake, this mascara is not for the lash-timid. It produces Texas-size lashes that keep getting bigger the more you apply (though layering this tends to worsen the clumps and cause slight flaking). This goes slightly beyond the outstanding results from rival Cover Girl’s Lash Blast Mascara, but with Lash Blast, clumps and a too heavy appearance are rarely an issue. Either way, both are excellent mascaras to consider.

Claims
Ingredients
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Some of the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lip balms; the Great Lash mascaras tend to be mediocre to downright bad.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

Member Comments
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03.18.2015
Very clumpy

Lots of clumps - need to use a lash brush after.

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Value
Reviewed by
Cindy H.
10.29.2014
watery

This is another mascara that I wanted to like. I got it on sale for less than $4! One coat does give you darker lashes but on me after 3 coats to try and get some volume, I got clumps, spikes, flaking. It goes on wet, and if you wait a bit for it to dry, adding more coats causes issues. I wore it once and in the garbage it went. I think I've finally realized Maybelline mascaras are not for me. I think this is the fourth type I've tried in the last year. They all seem too wet for my liking.

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Reviewed by
Anonymous
07.30.2014
what's the big deal?

I did not think this mascara provided length or coverage even with three applications. I honestly do not understand the rave reviews.

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Recommend
Reviewed by
Susan
03.03.2014
This is my favorite!

If you have naturally long, thick eyelashes, you may think this mascara is TOO dramatic!

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Value
Recommend
Reviewed by
RACHAEL S.
02.08.2014
The Holy Grail Mascara

This mascara gives big time volume that keeps getting bigger with each successive coat. It also provides decent length. This is Katy Perry lashes in a tube. Maybelline better not discontinue this one.

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Reviewed by
Marina, D
11.23.2013
Meh it's o.k.

This is an o.k. product at its price point, but for a few dollars more you can obtain a significantly better product. Perhaps I prefer length to volume, & this product seems to provide volume. It has an odd scent in each tube, which I purchased from 2different stores. I used this until I discovered Paula’s recommendation of the Ulta brand “Amped” which received a “Best” rating for 10.00. A silicone based make up remover for both IE neutrogena oil free make up remover earned Paula's "Best" rating

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Recommend
Reviewed by
DANA M.
02.26.2013
Incredible

I never thought that a mascara could make my lashes look too thick and too long, but this one does! I bought it in Glam Black and it is almost too much drama for daytimewear at the office unless I apply one thin coat. It doesn't clump, smear or flake even after 15 hours of wearing it. At first the big brush made me nervous, but it is very easy to use. As far as value for the money is concerned, well I got mine at Target with a coupon for about $3. In my opinion, you really cannot do any better!

Recommend
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Reviewed by
Aneta
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