Tested on animals:Yes
With its extensive line-up of mascaras, it wouldn't seem Maybelline needed another but that hasn't stopped them before—and thankfully the result this time is pretty darn impressive!
The beauty of The Falsies Push Up Angel Washable Mascara lies in its combination of brush and formula, which come together to produce great results. The curved brush features very small plastic bristles on one side. This design ensures that you can apply mascara at the root of lashes easily, then draw the brush out to add curl.
The result is the creation of a very noticeable lift to lashes as well as additional volume, making it a great option for those who want a more "awake" look for their lashes.
The formula is strong enough to hold this lift and curl effect throughout the day, but doesn't make lashes feel crunchy or stiff. It also wears remarkably well without a hint of flaking or smudging, and comes off in a snap with makeup remover or cleanser.
This is one of the better mascaras we've seen (and we're talking both drugstore and department store options), so if you've been looking for one that volumizes and provides lasting lift plus curl, well, what are you waiting for?
- Provides noticeable lift to lashes.
- Formula is flexible; doesn't leave lashes crunchy or stiff.
- Doesn't flake or smudge.
- Easy to remove.
Achieve The Falsies push-up effect, now with a lifted winged look. The exclusive push-up wing brush sweeps lashes to the side, while lifting and plumping from the roots. The styling formula holds the lifted wing look in place.
Water, Synthetic Beeswax, Glyceryl Stearate, Polyuethane-35, Paraffin, Acacia Senegal Gum, Stearic Acid, VP/Eicosene Copolymer, Polybutene, Butylene Glycol, Palmitic Acid, Copernica Cerifera Cera/Carnauba Wax, Aminomethyl Propanediol, Phenoxyethanol, Hydroxyethylcellulose, Caprylyl Glycol, Potassium Sorbate, Tocopheryl Acetate, Myristic Acid, Ascorbyl Palmitate, Glycerin, Silica, Propylene Glycol, Laureth-21, PEG-40 Hydrogenated Castor Oil, PVP, Methylparaben, Sodium Benzoate, Sodium Dehydroacetate, Prunus Avium Flower Extract/Sweet Cherryflower Extract, Citric Acid. May Contain: Iron Oxides, Ultramarines, Titanium Dioxide, Mica, Carmine, Chromium Oxide Greens, Manganese Violet, Black 2, Ferric Ferrocyanide.
Maybelline New York At-A-Glance
Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.
Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.
Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.
Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.
For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.