The Falsies Volum’ Express Flared Mascara

Price:
$7.77 
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Category:
Makeup > Mascaras (regular) > Regular Mascara
Last Updated:
1/18/2013
Jar Packaging:
No
Tested On Animals:
Yes

This mascara flakes during wear and clumps as you apply. Neither the thickness nor any other aspect of this formula does anything to create anything resembling false eyelashes. As a result, lashes easily turn spidery, clumpy, and just flat-out unattractive. The plastic bristle brush is curved, which makes even application difficult, especially with such a thickly textured mascara.

Pros:
  • Easy to remove.
Cons:
  • Flakes easily.
  • Clumps in lashes.
  • Doesn’t create “flared effect” as claimed.
  • Lashes turn spidery with multiple coats.
  • Curved brush is difficult to use.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    1 / 4 Poor
  2. Was this product a good value? (4 = Best)

    1 / 4 Poor
  3. Would you recommend this product? (4 = Best)

    1 / 4 Poor
Page of 1
  1. cheryl
    Reviewed on Saturday, May 03, 2014
    • Recommend
      1 / 4
    • Results
      1 / 4
    • Value
      1 / 4
    Awful can't remove!
    • I normally always check Paula's sight before buying. I read a review of this on some blog and needed mascara and off to CVS I went and $7 down the drain. Worst mascara ever! Clumpy flakey and I can't get it to come off, even with oil makeup remover. I have the receipt I don't know if they will take back without package but I'm going to try.

  2. Tanya H
    Reviewed on Thursday, February 21, 2013
    • Value
      1 / 4
    • Results
      1 / 4
    • Recommend
      1 / 4
    Paula is right on this one!
    • Just like the review my lashes became clumpy,spidery, and flaked off onto my face. This stuff is awful, what was maybelline thinking???? Overall a big waste of money, skip this one.

  3. SARA
    Reviewed on Wednesday, February 20, 2013
    • Recommend
      1 / 4
    • Results
      1 / 4
    • Value
      2 / 4
    Agree - clumps and flakes like crazy.
    • I used to love the Falsies, and now I can never find a tube that doesn't flake almost immediately after application, or clump like the dickens on my lashes. The tube also dries out within a month.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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