Maybelline New York
The Mega Plush Volum’ Express Mascara
Category:Makeup > Mascaras (regular) > Regular Mascara
Last Updated:05.02.2013
Jar Packaging:False
Tested on animals:Yes

If you’re expecting mega-thick lashes from The Mega Plush Volum’ Express, you’re going to be mega-disappointed. The volumizing effect is minimal, and you’ll have to smooth out minor clumps along the way. Maybelline makes a big deal about this being the first “gel-mousse” mascara. Supposedly, the texture ensures soft, flake-free lashes, but we noticed some flaking within a couple hours, so it’s not much different from lots of other mascaras that under-perform, though this does lengthen really well.

The company also plays up the oversize “flexor brush,” which is supposed to bend to conform to lashes as you apply it; in reality, however, the only way it bends is if you manually bend it, and even then, it won’t stay bent. Maybelline has plenty of other superior mascaras with brilliant brushes, so they’re stretching to differentiate this one from the rest of the pack. Don’t fall for the gimmick.


  • Leaves lashes pliable.


  • Doesn’t live up to the mega-volume claims.
  • Flakes.
  • Oversize “flexor” brush doesn’t work well.
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Some of the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lip balms; the Great Lash mascaras tend to be mediocre to downright bad.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

Member Comments
Summary of Member Comments
Sort by:
Wednesday, January 28, 2015
worst ever

This is probably the worst mascara I've ever tried. I've probably tried 20. I got clumps, clumps, clumps, and yet somehow no definition, curl, length or volume to make it worth the trouble of de-clumping. I'll usually try a new mascara a few times if it's one I don't immediately like to see if I can somehow make it better with a different technique of application (i.e. combing, wiggling brush side to side, multiple passes with the brush or just 1, etc.) Nothing could fix this. Save your money.

Reviewed by
Sunday, March 10, 2013
Volume Express Mega Plush Mascara

I would not recommend this mascara! I always get smears under my eyes while wearing it. I even stopped using eye cream while wearing it!

Reviewed by
Wednesday, February 20, 2013
Works for me -

I used to use The Falsies, but it's started flaking like crazy with each new tube. I actually like this mascara slightly better. The lashes are not quite as dramatic as the Falsies, but they are separated with minimal to no clumping, thickened and lengthened. I like a dramatic look, and I was not disappointed by this. While some mascaras might do more, I find that this doesn't flake or clump, and does make an impact. Perhaps worth trying, despite the poor rating.

Reviewed by
Monday, January 28, 2013
Really good, not great. Thickens very nicely.

The formula is a little loose/watery, so you'll have to clean up some sloshes after applying because it gets around. Brush is fat but not nearly as tricky as the gimmicky-shaped brushes which are curved, etc. Wears OK. I didn't notice any flaking. I was glad it comes in brown. That can be a bit hard to find sometimes. It DOES create a lot of thickness.

Reviewed by
Enter a title for your review
First Name, Last Initial
Email Address
How would you rate this product on the following:
500 characters left

Terms of Use

585631-IIS3 v1.0.0.369 3/2/2015 9:36:25 PM