Ultra Liner Waterproof Eyeliner

Price:
$6.79 
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Category:
Makeup > Eyeliners > Waterproof Eyeliner
Last Updated:
1/18/2013
Jar Packaging:
No
Tested On Animals:
Yes

Ultra Liner Waterproof Eyeliner is a liquid liner with a brush that only allows you to draw an intense, thick line. It takes a bit longer to dry than it should, but once it does it won’t move, even under water. If you’re going swimming and want thickly lined, dramatic eyes, here’s your solution!

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

Member Comments

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  1. Anonymous
    Reviewed on Friday, September 27, 2013
    • Recommend
      1 / 4
    • Results
      1 / 4
    • Value
      1 / 4
    NO this is NOT waterproof if words Ultra missing on it. It says waterproof and all other words, KNO
    • I found it NOT waterproof at all. The word Ultra missing. Even tried some on my arm and drops of water rubbed with soft Kleenex smudged over my arm. I lost the $7 receipt to return it , so threw it out. I don't know if this is the canadian version or the american version, but it wasted my money. I live in Canada so maybe different versions of same product? The product was Waterproof liquid eyeliner by Maybelline New York. Price: $6.79 It's price, it was distr from Quebec, H4T 1K5 Canada.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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