12.23.2014
6
Maybelline New York
Unstoppable Smudge-Proof Waterproof Eyeliner
Rating
$7.23
Category:Makeup > Eyeliners > Waterproof Eyeliner
Last Updated:12.23.2014
Jar Packaging:False
pH:
Tested on animals:Yes
Overview

Unstoppable Smudge-Proof Waterproof Eyeliner is an automatic, retractable pencil that applies swiftly without skipping and really doesn’t smudge, even with provocation. It’s waterproof, too, yet removes easily. The only drawback is its slightly tacky finish. That’s a minor issue for such an outstanding pencil, and with the exception of Jade, the color selection is reliable. Note: Maybelline does claim that this product is "self-sharpening"; to clarify, there is no sharpening mechanism in this eyeliner. The tip twists up, and can be twisted back down.

Claims
Ingredients
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Some of the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lip balms; the Great Lash mascaras tend to be mediocre to downright bad.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

Member Comments
Summary of Member Comments
Results
Value
Recommend
WRITE A COMMENT
Sort by:
Page
Thursday, August 14, 2014
Smudges

I have given this liner a try for many months. Within 3 hours, the liner smudges down my eyes and practically disappears by lunch time. This does not last all day like I need it to while at work.

Value
Results
Recommend
Reviewed by
Liz B.
Tuesday, August 12, 2014
Doesn't Last

I have oily eyelids as well. Application is easy and looks good immediately after, but after an hour or so begins to melt off. Still on a quest for liner that lasts on oily eyelids...this liner could possibly work for someone with dry skin.

Recommend
Value
Results
Reviewed by
Carol C
Saturday, June 28, 2014
Maybe not for oily eyelids

I have very oily eyelids, so maybe that's why this product lasted about 2 hours. It does go on easily and makes a nice line, so maybe this would work well for someone without oily skin.

Value
Results
Recommend
Reviewed by
Anonymous
Wednesday, April 23, 2014
Disappointed

I was disappointed in this eye liner. Yes, it does go on in a smooth line and holds well on the eyelid but after I took an unscheduled nap, I had smudges under my eyes and I know it was the eye liner since I bought Sapphire and the smudges were blue. This was after it had been on all day too.

Recommend
Results
Value
Reviewed by
Sandy E.
Tuesday, February 26, 2013
Another fabulous product from Maybelline

This eye liner is the best! It is identical to, if not better than Lancome's Le Stylo Waterproof that I used to buy (and overspend on) for years. It goes one easily, even slightly creamy, but it wears well throughout the day and doesn't smear. The black and couple of brown colors are great. This pencil and Lancome's Le Stylo must be made by the same manufacturer...

Recommend
Results
Value
Reviewed by
Aneta
Thursday, December 06, 2012
Great automatic waterproof eyeliner

I tried this product in Nov 2012 in expresso & cinnabar brown. I am fair skinned have 38 yr old slightly oily, wrinkly eyelids, crowsfeet w/sensitive eyes that don’t water. I was excited at the price & waterproof aspect & this did not disappoint! This In fact for special occasions you could apply to your inner rim waterline & it doesn’t burn during application. It also stays put & wears for hours YIPPEE! I preferred the darker brown of expresso to the lighter cinnabar but I have & like both. Please note Cinnabar is too light for the inner rim-waterline & I am fair skinned. This product received an Paula’s rating of BEST. A similar product just in case they are out of your preferred color is Rimmel Exaggerate Waterproof eye definer which received an Paula’s rating of BEST & comes with a built in sharpener even though this is an automatic pencil so you can obtain a precise tip.

Results
Recommend
Value
Reviewed by
DANA M.
WRITE A COMMENT
Enter a title for your review
 
First Name, Last Initial
Optional
Email Address
 
How would you rate this product on the following:
Results
Value
Recommend
     
     
     
Review
500 characters left
 
SUBMIT
CANCEL

Terms of Use

585633-IIS5 v1.0.0.369 2/27/2015 9:44:45 AM