These fragranced cream lipsticks come in an array of vibrant, statement-making shades, from eye-popping pink to coral-red, orange, and even purple. These colors won't be everyone's first choice, but if you're looking for an inexpensive option for bold lip color, Color Sensational Vivids have workable options for all skin tones.
The texture is similar to the original Color Sensational Lipcolor, but the Vivids are slightly dryer and noticeably more pigmented. This lipstick wears well for 5–8 hours before a touch-up is necessary, and a strong benefit of this product is that when the creamy texture wears off the color is still present in an even stain. Although this is a cream lipstick, the dryer texture makes bleeding a non-issue, unless there are deep, defined, lines around the mouth—in which case, a lipliner is recommended.
- Available in an array of vibrant, but workable, shades for all skin tones.
- Creamy, but slightly dryer texture doesn't bleed into lines.
- Wears well for 5–8 hours.
- Leaves an even stain on lips after color fades.
- Contains fragrance, but it's not overpowering.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).
The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.
For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.