Tested on animals:Yes
Maybelline's Vivid Matte Liquid Lipstick isn't a liquid nor is it matte, but it does live up to its "vivid" name by offering richly pigmented color. While we love how comfortable the velvety, mousse-like texture feels, our disappointment resides in the fact that it never fully sets, leaving the color prone to transferring to whatever it comes in contact with. Vivid Matte Liquid Lipstick has some nice attributes, but there's room for improvement, particularly in terms of it being a matte lip product.
Here's the good news. Applied with the flat sponge tip applicator, Vivid Matte Liquid Lipstick glides on silky-smooth (not at all greasy), and a little goes a long way to impart rich, opaque color. You get smooth, comfortable wear for as long as it lasts (a few hours give or take—depending on your volume of eating and beverage sipping), and after the top layer wears off, an even stain of color remains.
The shade range offers a versatile mix of nude, pink, reds, and berry tones, as well as a couple of a deeper, trendier hues.
Here's where things get a bit iffy…As mentioned in our opening statements, this is not a matte lipstick—instead the finish retains a (non-shimmery) shine. That's not necessarily a bad thing, but if you're buying this in hopes of achieving a matte lip look with long-lasting staying power, you're going to be sorely disappointed. More to the point, we noticed a bit of feathering (more apparent with the ultra-vivid and deeply toned shades), alongside the aforementioned color transfer issue.
We also have to callout the perfume-like scent, which is annoyingly strong…to the point where we could taste it. That's bad enough on its own, but worse yet, the fragrant ingredients pose a potential risk of irritation for lips (see More Info).
In the end, we settled on an average rating for Maybelline's Vivid Matte Liquid Lipstick. Had it lived up to its "matte" name there would have been more hope for this product but as is, it falters more than it soars. There's no denying the rich shades are attractive—we just wish they had performed better.
- Velvety, mousse-like texture feels comfortably smooth.
- Richly pigmented, versatile shade range.
- Leaves an even stain of color as it wears off.
- NOT matte, so the name is misleading.
- Easily rubs off on to whatever it comes into contact with.
- Somewhat prone to feathering.
- Strongly scented formula poses a risk of irritation.
Daily use of products that contain a high amount of fragrance, whether the fragrant ingredients are synthetic or natural, causes chronic irritation that can damage healthy collagen production, lead to or worsen dryness, and impair your skin's ability to heal. Fragrance-free is the best way for all skin types to go for all skin types (Food and Chemical Toxicology, 2008 & American Journal of Clinical Dermatology, 2003).
The sneaky part about irritation is that research has demonstrated that you don't always need to see it or feel it for your skin to suffer damage, and that damage may remain hidden for a long time (Skin Pharmacology and Physiology, 2008).
In fact, the effect of inflammation in the skin is cumulative, and repeated exposure to irritants contributes to a weakened skin barrier, slower healing (including of red marks from breakouts), and a dull, uneven complexion (Aging, 2012 & Chemical Immunology and Allergy, 2012).