Expertwear Eye Shadows

by Maybelline New York   Expertwear
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Makeup > Eyeshadows > Powder Eyeshadow
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Expertwear Eye Shadow is a notable improvement over previous versions of Maybelline powder eyeshadows, though it doesn’t surpass the top picks in this category. What’s missing from these shadows is that lush, almost suede-like smoothness and impeccable blending found in superior options. Expertwear Eye Shadow does have a nice silkiness, but also has a waxy feel that prevents smooth, even blending. Pigmentation has improved, as have these eyeshadows’ ability to cling to skin. You won’t get as much color payoff as you will with eyeshadows from M.A.C. or Stila, but the sheerness is bound to please those looking for softer eyeshadow shades.

There appear to be some matte options among the singles, but closer inspection reveals that even these have some shine, so avoid them if matte is your goal. The almost-matte single shades include Vanilla, Earthy Taupe, Champagne Fizz, and Creme de Cocoa. All of the duos have a soft shine, but if that doesn’t bother you, the best pairings are Indian Summer, Browntones, and Grey Matters. Two of the three shades in each trio set are shiny, but again, there are some attractive combinations, including Almond Satin, Chocolate Mousse, and Impeccable Greys.

Among the quads, most sets have at least one matte shade, and at least one shade is suitable for use as powder eyeliner. Half of the quads are assembled as "Smokes," and each contain a thoughtful combination of shades (along with imprinted guidelines) to create a smokey eye.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. Jenny W
    Reviewed on Monday, August 18, 2014
    • Results
      3 / 4
    • Value
      4 / 4
    • Recommend
      4 / 4
    Some colors better than others, great for daytime wear
    • I have been using these eyeshadows for many years and like them pretty well. You get a good amount of product for the price in the singles, and one compact lasts me months even with daily wear. Some of the colors are better than others, for sure. I generally like the browns and neutrals the best. The darker colors tend to not be pigmented enough and can be tricky to blend and chalky-looking..this makes the quads hit or miss I think. I have been pleasantly surprised by the shiny & metallic colors

  2. LL
    Reviewed on Monday, March 17, 2014
    • Value
      4 / 4
    • Recommend
      4 / 4
    • Results
      3 / 4
    Great Shadow Great Price
    • Bought Nude Glow & it applies & wears wonderfully...doesn't have the luxe feel & quality of MAC shadows but this is a fantastic alternative.

  3. SUSAN A.
    Reviewed on Friday, May 17, 2013
    • Value
      4 / 4
    • Recommend
      4 / 4
    • Results
      4 / 4
    Agree with Paula's Choice Review
    • I bought the Earthly Taupe shade, a light cocoa brown. It goes on very soft and just slightly shiny, and it wears 12 hours plus without creasing. FYI, I have very dry, fair skin and blue eyes. I apply Skin Recovery moisturizer and concealer or foundation under the shadow. It may last much longer for me than for those with oily skin. I have a "thing:" about shiny eyeshadow, but this really isn't bad, and it's an excellent value -$2.94. Recommended for those on a tight budget.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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