Expertwear Eye Shadows
Last Updated:01.18.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

Expertwear Eye Shadow is a notable improvement over previous versions of Maybelline powder eyeshadows, though it doesn’t surpass the top picks in this category. What’s missing from these shadows is that lush, almost suede-like smoothness and impeccable blending found in superior options. Expertwear Eye Shadow does have a nice silkiness, but also has a waxy feel that prevents smooth, even blending. Pigmentation has improved, as have these eyeshadows’ ability to cling to skin. You won’t get as much color payoff as you will with eyeshadows from M.A.C. or Stila, but the sheerness is bound to please those looking for softer eyeshadow shades.

There appear to be some matte options among the singles, but closer inspection reveals that even these have some shine, so avoid them if matte is your goal. The almost-matte single shades include Vanilla, Earthy Taupe, Champagne Fizz, and Creme de Cocoa. All of the duos have a soft shine, but if that doesn’t bother you, the best pairings are Indian Summer, Browntones, and Grey Matters. Two of the three shades in each trio set are shiny, but again, there are some attractive combinations, including Almond Satin, Chocolate Mousse, and Impeccable Greys.

Among the quads, most sets have at least one matte shade, and at least one shade is suitable for use as powder eyeliner. Half of the quads are assembled as "Smokes," and each contain a thoughtful combination of shades (along with imprinted guidelines) to create a smokey eye.

Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Too sheer

I had this in the quad "mocha Motion". There is just no color to them and it didn't apply smoothly, after an hour it didn't even look like I had any eye shadow on. I tried lid primer but that was no help either. Won't buy again, I will stick with Almay.

Reviewed by
Some colors better than others, great for daytime wear

I have been using these eyeshadows for many years and like them pretty well. You get a good amount of product for the price in the singles, and one compact lasts me months even with daily wear. Some of the colors are better than others, for sure. I generally like the browns and neutrals the best. The darker colors tend to not be pigmented enough and can be tricky to blend and chalky-looking..this makes the quads hit or miss I think. I have been pleasantly surprised by the shiny & metallic colors

Reviewed by
Jenny W
Great Shadow Great Price

Bought Nude Glow & it applies & wears wonderfully...doesn't have the luxe feel & quality of MAC shadows but this is a fantastic alternative.

Reviewed by
Agree with Paula's Choice Review

I bought the Earthly Taupe shade, a light cocoa brown. It goes on very soft and just slightly shiny, and it wears 12 hours plus without creasing. FYI, I have very dry, fair skin and blue eyes. I apply Skin Recovery moisturizer and concealer or foundation under the shadow. It may last much longer for me than for those with oily skin. I have a "thing:" about shiny eyeshadow, but this really isn't bad, and it's an excellent value -$2.94. Recommended for those on a tight budget.

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