Maybelline New York
Master Drama Cream Pencil
Category:Makeup > Eyeliners > Eye Pencil
Last Updated:01.18.2013
Jar Packaging:False
Tested on animals:Yes

For a twist-up cream eye pencil, this is a very good drugstore option that doesn’t bleed, smear, or smudge. It’s very true to color, imparting a thin, rich line that goes on smooth and sets quickly. Some of our team members did experience some irritation when testing. If you have the same problem, we suggest you return it. The only other real drawback is how difficult it is to remove; you’ll need a good eye-makeup remover and a lot of patience.

  • Color glides on easily with no dragging or skipping.
  • Sets to a durable satin finish that doesn’t budge.
  • Colors are rich and true to the swatch shown on the packaging.
  • Thin, twist-up pencil doesn’t require any sharpening.
  • Difficult to remove, even with an eye-makeup remover.
  • May cause irritation.
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Some of the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lip balms; the Great Lash mascaras tend to be mediocre to downright bad.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

Member Comments
Summary of Member Comments
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Tuesday, June 11, 2013
Great eye liner!

This eye liner is excellent! It glides on easily, sets to a nice finish and doesn't smudge at all throughout the day. It doesn't need sharpening and the colors are fabulous! I own it in black, brown and violet and love all of them; these are classic colors great for every occasion. The black one has a slightly shiny finish, which is unique and looks pretty. The violet one makes my greeen eyes pop. You cannot buy great eye liners like this for under $20. I hope Maybelline keeps in on the market!

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Wednesday, January 16, 2013

This pencil is creamy and easy to apply, the bold brown is a grat color. I was in love until 4 hours later a look in the mirror showed a lot od smudging under my eyes! Paula says this is hard to remove, mine removed almost all in one swipe!. I am looking o change from from a gel application to a pencil....and am having trouble finding one that does not bleed, and smudge.

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