With five color categories (Nude, Pink, Coral, Mauve, and Rose) and three skin-tone categories (Light, Medium and Deep), this extensive collection of powder blush is among the widest and most organized you’ll find at the drugstore. Aside from a somewhat dry texture that’s not easily picked up by a brush, once applied, this sheer blush creates lasting natural-looking color that can be built up to create a more dramatic look.
Maybelline has organized the display for their Fit Me! Blush into three groups, according to skin tones: Light, Medium, and Deep. When selecting blush, it’s very helpful to follow their guideline. Softer blush shades work better on lighter skin tones and more pigmented shades work better on medium and deep color skin tones.
Most shades have a somewhat noticeable satin sheen, but the nude tones contain a subtle shine. None of these blush colors flake, something that can’t be said about some of the more expensive shiny blushes from high-end lines at the department store.
Those looking for blush shades that go on with more noticeable color than Fit Me! Blush offers may want to consider L’Oreal’s True Match Blush, which also has an ample selection of shades divided by color intensity.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).
The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.
For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.