Fit Me! Concealer
Last Updated:12.19.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

This liquid concealer has a light texture that makes application and blending very easy, setting to a soft matte finish that appears skin-like without any creasing.

Although the shade range is impressive and neutral (with six options instead of the standard three), what prevents this concealer from earning our best rating is the sheerness of the coverage. It definitely will help conceal mild dark circles and discolorations, but that’s about the extent of what this product can cover up. This coverage limitation is a shame—it was almost a perfect fit!

Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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35 Deep Works

I bought this in 35 Deep and it works just fine. I agree with the other comments and will try the Instant Age Rewind. I do have to set this with a powder, but it lasts all day! I like the coverage and I also use it as a highlighter on other parts of my face when contouring.

Reviewed by
Mellaney B.
OK product at great price

This is a good product: it covers alright without looking obvious, it is easy to blend with fingers by tapping it into the skin and the color 15 suits my pale complexion. It does not crease or look obvious. The downside it the "sheer formula": if you have a lot to cover this may not be suitable. But if you are looking for a very low priced concealer that looks natural and does not cake this is a great option. The color range is quite limited though.

Reviewed by
Almost a highlighter ?

I like this concealer a lot but think their instant age rewind (with the sponge applicators) work even better. For the price, this is a must-have. I have found that it does show creasing but not really bad. If you get the right shade it can almost be used as a satin-like Highlighter. I have very sensitive skin and this does burn a bit under my eyes and I'm not sure why. So I use it in other areas of my face and it works great.

Reviewed by
Best Drugstore Concealer

This is the longest-lasting, most natural-colored concealer I've ever tried. I have some dark spots from acne and dark under eye circles and this concealer covers both very well. I have to pat on an extra layer for my acne scars, but it looks great after I put some effort into blending it in. I have pretty light skin and the 15 Fair works best for me. I thought the 10 Light would be better, but it is much more yellowish than the Fair and shows up orange-y on my skin.

Reviewed by
Christina C.
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