Fit Me! Concealer

by Maybelline New York   Fit Me!
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Makeup > Concealers & Highlighters > Liquid Concealer
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This liquid concealer has a light texture that makes application and blending very easy, setting to a soft matte finish that appears skin-like without any creasing.

Although the shade range is impressive and neutral (with six options instead of the standard three), what prevents this concealer from earning our best rating is the sheerness of the coverage. It definitely will help conceal mild dark circles and discolorations, but that’s about the extent of what this product can cover up. This coverage limitation is a shame—it was almost a perfect fit!

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. LuluBr
    Reviewed on Saturday, November 22, 2014
    • Recommend
      4 / 4
    • Results
      3 / 4
    • Value
      4 / 4
    OK product at great price
    • This is a good product: it covers alright without looking obvious, it is easy to blend with fingers by tapping it into the skin and the color 15 suits my pale complexion. It does not crease or look obvious. The downside it the "sheer formula": if you have a lot to cover this may not be suitable. But if you are looking for a very low priced concealer that looks natural and does not cake this is a great option. The color range is quite limited though.

  2. Anonymous
    Reviewed on Sunday, October 05, 2014
    • Recommend
      3 / 4
    • Results
      3 / 4
    • Value
      4 / 4
    Almost a highlighter ?
    • I like this concealer a lot but think their instant age rewind (with the sponge applicators) work even better. For the price, this is a must-have. I have found that it does show creasing but not really bad. If you get the right shade it can almost be used as a satin-like Highlighter. I have very sensitive skin and this does burn a bit under my eyes and I'm not sure why. So I use it in other areas of my face and it works great.

  3. Christina C.
    Reviewed on Sunday, August 31, 2014
    • Recommend
      4 / 4
    • Value
      4 / 4
    • Results
      4 / 4
    Best Drugstore Concealer
    • This is the longest-lasting, most natural-colored concealer I've ever tried. I have some dark spots from acne and dark under eye circles and this concealer covers both very well. I have to pat on an extra layer for my acne scars, but it looks great after I put some effort into blending it in. I have pretty light skin and the 15 Fair works best for me. I thought the 10 Light would be better, but it is much more yellowish than the Fair and shows up orange-y on my skin.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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