Fit Me! Dewy & Smooth Foundation SPF 18
Last Updated:01.02.2015
Jar Packaging:No
Tested on animals:Yes
Review Overview

This foundation has many good qualities, but the sunscreen doesn’t include adequate UVA protection, which means it does not contain one of the following active ingredients: titanium dioxide, zinc oxide, avobenzone, Mexoryl SX (ecamsule), or Tinosorb.

For a sheer foundation it performs very well, with plenty of slip to make blending easy, but although it provides very natural-looking coverage, it will cover only minor skin imperfections. Once this foundation sets, the finish is best described as matte with only a slight sheen, but no shimmer.

Choosing the right shade is made easier because in many stores the displays have testers. The shades are divided into colors for Light, Medium, and Deep skin tones, with corresponding numbers for Maybelline’s Fit Me! Pressed Powder shades, along with skin-tone matches for Maybelline’s Fit Me! concealer, blush, and bronzers.

One warning: Fit Me! Foundation tends to change color a bit once it’s on your skin for a few minutes, so you want to spend plenty of time with the testers before you decide on a shade. Many Light shades veer toward orange and peach tones after setting, while Medium shades look quite yellow. There isn’t any single shade to definitely avoid, but picking the best one is more of a gamble than usual. There are some very good (new) dark shades in the Women of Color collection.

Note: Shades 330, 340, and 360 do NOT have sunscreen.


Active: Octinoxate (7%), Other: Water, Cyclopentasiloxane, Dimethicone, Glycerin, Isotridecyl Isononanoate, PEG-9, Polydimethylsiloxyethyl Dimethicone, Disteardimonium Hectorite, Dimethicone/Polyglycerin-3 Crosspolymer, Sodium Chloride, PEG-10 Dimethicone, Phenoxyethanol, Methylparaben, Disodium Stearoyl Glutamate, Chlorphenesin, Disodium, EDTA, Acrylates Copolymer, Propylparaben, Fragrance, Tocopherol Ascorbyl Palmitate, Aluminum Hydroxide, PEG-9, Ethylparaben, Dipropylene Glycol, Isobutylparaben, Butylparaben, Alphaisomethyl Ionone; May Contain: Titanium Dioxide, Iron Oxides

Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
Sort by:
Fabulous foundation!!

I agree with the last review plus with all SPF make-up, Paula always says you would have to glob it on for it to be effective no matter what sunscreen is used. And no one is going to do that. This is a fabulous foundation--goes on easily, has decent coverage and the lightest shade is great for my pale skin (no color change at all). The finished look is matte with my large pores greatly reduced in appearance. I have normal to dry, mature skin and this is the best I've found yet and cheap!

Reviewed by
S. H.

This review confused me. On other foundations with reliable SPF, she writes "This foundation’s rating is due to its overall performance rather than its SPF rating." BUT on foundations with bad SPF rating, she doesn't write that and gives the foundation a bad rating. Most people wear moisturizer with SPF underneath anyway, so why should the SPF rating determine the overall foundation rating on BP?

Reviewed by
Beautypedia Team Response

Thanks for your feedback! An “AVERAGE” rating isn’t bad, just average, and part of the reason why this foundation was rated so is due to the lack of sufficient UVA protection. That can be a problem for those who opt to wear this foundation as their sole source of sun protection. Sadly, most people do not wear moisturizer with SPF, either alone or under makeup. Only about 10–12% of people admit to applying such a product every day. This foundation was also downgraded due to its color change after setting and because for a foundation the coverage is sheerer than what we suspect most people would want from foundation.

Enter a title for your review
First Name, Last Initial
Email Address
How would you rate this product on the following:
500 characters left

Terms of Use

PCWEB-WWW1 v1.0.0.421 9/4/2015 2:05:21 PM