This creamy-smooth pressed powder is more sheer than most, but leaves a soft matte finish with a subtle, healthy glow. The velvety texture, and the fact that it doesn't look at all powder-like on skin, makes this a great option for all skin types. The 18 shades provide plenty of options for fair to medium skin tones, and this powder's blendability (as well as the Fit Me! shade-matching guide that Maybelline has installed in many stores) makes finding a suitable match for your skin refreshingly easy. The shades are coded to match exactly the Fit Me! Foundation shades, and while we found that the shades do work together well, these powders fare better than their foundation counterparts, mainly because they lack the orange and yellow undertones some of the Fit Me! Foundation shades have.
Talc, Synthetic Fluorphlogopite, Magnesium Stearate, Isodecyl Neopentanoate, Nylon-12, Caprylyl Glycol; May Contain, Mica, Titanium Dioxide, Iron Oxides
Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).
The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.
For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.