01.18.2013
2
9
Maybelline New York
Instant Age Rewind Eraser Treatment Makeup SPF 18 Sunscreen
Rating
$12.99
Category:Makeup > Foundations With Sunscreen > Liquid Foundation w/ Sunscreen
Last Updated:01.18.2013
Jar Packaging:No
Tested on animals:Yes
Overview

It’s always disheartening to discover that a foundation claiming to make skin look younger doesn’t get its UVA sunscreen ingredients right. With the sole active ingredient being octinoxate, this doesn’t provide sufficient UVA protection, which is a key element in keeping wrinkles and loss of firmness to a minimum. This liquid foundation includes a built-in rounded sponge applicator, which is unusual and not exactly helpful. You twist the neck of the bottle until you hear a click, which signals foundation is being dispensed onto the white sponge applicator. As mentioned, the sponge isn’t helpful, the main reason being that in order to keep this foundation from settling into pores and wrinkles, you absolutely need to blend it with your fingers or another sponge. The attached sponge does a decent job, but that’s in large part because of this foundation’s exceptionally silky texture. We were surprised at how much better this looked when we blended with our fingers instead of with the included sponge. Using fingers allowed the foundation to mesh with skin rather than look like it was sitting on top of it, waiting to creep into wrinkles. Coverage is in the light to medium range, and this has a satin-smooth finish. By the way, the anti-aging ingredients Maybelline touts on the label are present in amounts too small for your skin to notice, let alone improve.

Turning to the selection of shades, they’re deceptively disappointing. Many appear neutral in the bottle, but when blended on skin they take on an unattractive peach cast that’s difficult to soften. The only shades to consider are Nude, Buff Beige, Buff, and Tan. But why settle for this foundation’s weaknesses when there are plenty of better options available on our Best Foundations list?

Claims
Ingredients

Active: Octinoxate (7.5%), Other: Cyclopentasiloxane, Water, Dimethicone Crosspolymer, Glycerin, Isotridecyl Isononanoate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Disteardimonium Hectorite, Phenoxyethanol, PEG-10 Dimethicone, Hydrolyzed Wheat Protein/PVP Crosspolymer, Disodium Stearoyl Glutamate, Chlorphenesin, Methylparaben, Lycium Barbarum Fruit Extract, Acrylates Copolymer, Potassium Sorbate, Ethylparaben, Tocopherol, Ascorbyl Palmitate, Panthenol, PEG-9, Aluminum Hydroxide, Citric Acid, Sodium PCA, Urea, Trehalose, Polyquaternium-51, Soluble Collagen, Sodium Hyaluronate May Contain: Iron Oxides, Titanium Dioxide, Mica

Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Some of the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lip balms; the Great Lash mascaras tend to be mediocre to downright bad.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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02.01.2015
I disagree

I disagree with the Paula review. I am the girl that visits most cosmetic counters in the department store. I must say this foundation is a good inexpensive back up. It goes on smooth and silky and thats exactly what is does for you skin. It decreases the appearance of pores and some lines. Does not need a finishing powder. I actually like the applicator, makes thing really easy and less messy if your on the go. I give this product a 3.5 out of 4.

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Reviewed by
Shannon
07.10.2014
Silky, light and smooth

In addition to the above captioned (Paula's) review, I would not give up on this product just yet. Even though beneficial ingredients may be minimal, this product wears marvelously. For optimal protection I wear this over Skin Balancing Ultra Sheer Daily SPF 30. I dot the various areas of my face with the applicator sponge and then blend the foundation with fingertips. The silky finish is perfect for summer wear. My complexion has a slight yellow undertone so the Beige Buff is perfect.

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Reviewed by
Vivita
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