01.18.2013
1
13
Instant Age Rewind The Primer Skin Transformer
Rating
0.85 fl. oz. for $9.99
Category:Makeup > Sensitive Skin Products > Foundation Primer
Last Updated:01.18.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

This thick primer owes its silky texture and powder-like finish to the silicones it contains. Age won’t be rewound one second because this formula lacks any anti-aging ingredients. Instead, you get a soft pink tint that subtly enlivens the complexion. This primer isn’t enough to make wrinkles or large pores vanish (a claim that’s definitely implied), but it does create a smooth, even surface to enhance makeup application. That’s great, but this becomes less appealing when you consider the number of moisturizers and silicone-based serums that provide the same benefit and give your skin an array of beneficial ingredients that help it look younger.

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Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Some of the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lip balms; the Great Lash mascaras tend to be mediocre to downright bad.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


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05.30.2014
Works for Me

This primer works well for me. I'm 73 and have taken pretty good care of my dry skin since I was 15 and don't expect a primer to banish all my wrinkles and flaws. The primer smooths nicely. I use it with the Instant Age Rewind foundation that I've been using for years, and I get many compliments on my skin. Since I use a moisturizing toner and a good serum I think I don't have to use primer and foundation with skin nourishing properties.

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CHRISTINA H. H.
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