Instant Age Rewind Protector Finishing Powder SPF 25 (Discontinued)

by Maybelline New York   Instant Age Rewind
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Makeup > Powders > Pressed Powder w/ Sunscreen
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This talc-based pressed powder goes on exceptionally smooth and blends perfectly, imparting a soft matte finish best for normal to oily skin due to its super-absorbent ingredients. (It's worth noting that while the finish is a soft matte, it does contain tiny shimmer particles that are noticeable in the daylight.) It controls shine without looking chalky or dry and provides medium coverage in flattering shades suitable for fair to medium-dark skin tones. All that plus a great price and broad-spectrum sun protection from pure titanium dioxide! Although we don't advocate relying solely on a pressed powder for sun protection because most people don't apply powder liberally enough, which is essential when applying sunscreen, when paired with a foundation with sunscreen rated SPF 15 or greater this is a brilliant option. Well done, Maybelline! Oh, one more thing: The anti-aging claim is tied to the goji berry extract that's present. Listed by its Latin name Lychium barbarum, there is no proof that goji berry will rewind anyone's age, not to mention that the antioxidants won't remain stable in a product like this. This powder's real anti-aging superstar is the sunscreen!

Active: Titanium Dioxide (2.53%); Other: Talc, Nylon-12, Magnesium Stearate, Dimethicone, Isodecyl Neopentanoate, Cetyl Dimethicone, Trimethylsiloxysilicate, Phenoxyethanol, Triisocetyl Citrate, Lycium Barbarum Fruit Extract, Stearic Acid, Aluminum Hydroxide, Methylparaben, Tocopherol, Ethylparaben, Propylparaben, Isobutylparaben, Butylparaben; May Contain: Mica, Titanium Dioxide, Iron Oxides.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
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  1. Stacey R
    Reviewed on Saturday, April 13, 2013
    • Value
      4 / 4
    • Recommend
      4 / 4
    • Results
      4 / 4
    • I just found this on for $5.10! I love this powder!

  2. ANETA D.
    Reviewed on Thursday, January 24, 2013
    • Value
      4 / 4
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Is this powder getting discontinued??? It is a fairly new product that I discovered about a year ago (thanks to Paula) and now I cannot find it anywhere!! It is just an outstanding powder. It is better than many powders four times the price! The colors are truly neutral, it never looks overdone and it has phenomenal SPF. It was great in the summer when my skin was a little more oily, but it's not drying in the winter. It will be hard for me to find a replacement...

    Paula's Choice Research Team Response
    Replied on: Thursday, January 24, 2013

    We will look into the current status of this product. Thank you.

    —Paula's Choice Research Team Response

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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