Instant Age Rewind the Lifter Primer Inside Lifting Makeup with Peptides

by Maybelline New York   Instant Age Rewind
Price:
$13.99 - 1 fl. oz.
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Category:
Makeup > Sensitive Skin Products > Foundation Primer
Last Updated:
3/22/2013
Jar Packaging:
No
Tested On Animals:
Yes

With claims like "Get firmer, lifted skin instantly!" you might wonder if this foundation plus primer is too good to be true—The answer is "yes," it is too good to be true. There's nothing in this formula that can "lift" sagging skin, and in a move that's far from anti-aging, there's a high concentration of alcohol, which is irritating to skin (see More Info for details).

Turning to the shades, some of them have unflattering pink or orange undertones (Tip: Steer clear of any shade with "Creamy" in the name), and the sheer coverage does little to improve an uneven skin tone. Also, nothing about the formula is primer-like; if anything, this foundation's weaknesses necessitate the need for a separate primer!

Along with the aforementioned alcohol, this also contains a high amount of a sunscreen ingredient (ethylhexyl methoxycinnamate) that can be irritating when applied around the eyes, as you're likely to do with foundation. Making matters even worse (yep, it gets worse), the formula contains the irritating menthol derivative menthyl lactate. What was Maybelline thinking?! Their anti-aging claims are almost funny, only we're not laughing!

When it's all said and done, we see no logical reason to use this product.

Pros:
  • None.
Cons:
  • Some unflattering shades.
  • Despite claims, isn't capable of "lifting" skin.
  • Formula contains irritants that can be sensitizing and pro-aging.
  • Very small amount of beneficial ingredients.
More Info:

Irritation, whether you see it on the surface of your skin or not, causes inflammation and as a result impairs healing, damages collagen, and depletes the vital substances your skin needs to stay young. For this reason, it is best to eliminate, or minimize as much as possible, your exposure to known skin irritants, especially when there are brilliant formulas available that do not include these types of problematic ingredients (Sources: Inflammation Research, December 2008, pages 558–563; Skin Pharmacology and Physiology, June 2008, pages 124–135, and November-December 2000, pages 358–371; Journal of Investigative Dermatology, April 2008, pages 15–19; Journal of Cosmetic Dermatology, March 2008, pages 78–82; Mechanisms of Ageing and Development, January 2007, pages 92–105; and British Journal of Dermatology, December 2005, pages S13–S22.)

Water, Glycerin, Dimethicone, Alcohol Denat., Ethylhexyl Methoxycinnamate, Dimethicone Crosspolymer, Isododecane, Isononyl Isononanoate, Polyurethane-2, Menthyl Lactate, Disteardimonium Hectorite, Polymethyl Methacrylate, Phenoxyethanol, PEG-9 Polydimethylsiloxyethyl Dimethicone, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Hydroxide, Disodium Stearoyl Glutamate, Ethylhexylglycerin, Carnosine, Sodium Dehydroacetate, Peg-12 Dimethicone, Disodium EDTA, Lycium Barbarum Fruit Extract, Chlorphenesin, PVP, Acrylates Copolymer, Tocopherol, Ascorbyl, Palmitate, Panthenol, Potassium Sorbate, Aluminum Hydroxide, Citric Acid, PEG-9, Glutamylamidoethyl Indole, Acetyl Hexapeptide-1, Dextran. May Contain: Titanium Dioxide, Iron Oxides.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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