Instant Age Rewind The Perfector Primer Inside Skin-Smoothing Powder

by Maybelline New York   Instant Age Rewind
Price:
$9.99 - 0.3 fl. oz.
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Category:
Makeup > Sensitive Skin Products > Foundation Primer
Last Updated:
8/18/2014
Jar Packaging:
No
Tested On Animals:
Yes

This innovative-feeling pressed powder offers sheer, lightweight coverage with a radiant (think very subtle sparkle) finish. The shades range from fair to deep, with white swirls mixed into the compact to infer the "primer inside" concept (although normally powder is applied after primer, concealer, and foundation, so the "priming" benefit gets lost).

The inclusion of shea butter and jojoba oil gives this pressed powder a slightly creamy feel, making it best suited for normal to dry skin. The fragrance-free formula boasts of other "age-rewind" ingredients like vitamin E and olive oil, which are nice antioxidant additions, though the clear top compact won't keep these air- and light-sensitive ingredients stable for long, so don't buy this strictly for those ingredients.

All in all, if you have normal to dry skin and are looking for a powder with added radiance, this is a great option. Its finish is not all that absorbent, so those with oily skin should consider other powders.

Pros:
  • Sheer, lightweight coverage.
  • Radiant finish and creamy feel ideal for normal to dry skin.
  • Fragrance-free formula works well for sensitive skin.
Cons:
  • The "primer" swirls give this a slight white cast that's noticeable on deeper skin tones.
  • The beneficial ingredients (antioxidants, etc.) won't remain stable in this type of packaging.

Talc, Diisostearyl Malate, Magnesium Stearate, Nylon-12, Shea Butter, Simmondsia Chinensis Oil / Jojoba Seed Oil, Olea Europaea Oil / Olive Fruit Oil, Tocopheryl Acetate, Caprylyl Glycol, Lycium Barbarum Fruit Extract, Palmitoyl Proline, Sodium Palmitoyl Sarcosinate, Magnesium Palmitoyl Glutamate, Aluminum Hydroxide, Palmitic Acid, Silica. May Contain: Mica, Titanium Dioxide, Iron Oxides, Ultramarines.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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