Mineral Power Illuminator All-Over Sheer Shimmer Loose Powder

by Maybelline New York   Mineral Power
Price:
$9.35 
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Category:
Makeup > Powders > Mineral Powder
Last Updated:
1/18/2013
Jar Packaging:
No
Tested On Animals:
Yes

This very sheer, dry-textured loose powder with shine is meant to illuminate skin on the face and body. Despite looking pink in the container, this imparts almost no color when brushed on. Instead, you get noticeable particles of golden pink shine. The shiny particles tend to cling unevenly, which makes uniform results short-lived. Being a loose powder, it’s a messier way to add shine to skin than using liquid or cream-to-powder products. As for the mineral angle, this doesn’t contain any minerals not seen in countless other powders—and none of them are “powerful”. The mini brush that comes packaged with this product is actually quite good; too bad the powder is merely average.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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