Mineral Power Liquid Concealer
Category:Makeup > Concealers & Correctors
Last Updated:01.18.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

Mineral Power Liquid Concealer beckons you to replace artificial colorants with mineral pigments for natural coverage. Such a claim may make you think this concealer is different from the norm, but it isn’t. The minerals in question (iron oxides, mica, and titanium dioxide) are present in almost every foundation or concealer being sold today. Besides, what good are mineral pigments if what they’re mixed with doesn’t create a pleasing texture and long-wearing finish? Luckily, Maybelline succeeded with that task. This concealer has a smooth, lightweight texture, and just enough slip. It provides good coverage and a solid matte finish with a hint of shine. Creasing should not be an issue, but this concealer’s finish can magnify the look of wrinkles around the eye. Each of the six shades is worth considering, particularly the lighter colors. Beige Medium may be too peach for some medium skin tones, but isn’t terrible.

Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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My new favorite

My eye rings have a blueish tinge to them, as I have had sinus since young. I also tend to have puffy eye-bags when I get insufficient sleep. The "fair" shade blended very well, I found it lightweight, and slightly creamier than the usual concealer. It felt somewhat heavier on my eyelid, but gave my under-eye area a slightly luminous finish which I loved. For those with oily eyelids like mine, you may prefer to use another concealer for your eyelid area, which I do.

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