Mineral Power Liquid Concealer
Category:Makeup > Concealers & Highlighters > Mineral Concealer
Last Updated:01.18.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

Mineral Power Liquid Concealer beckons you to replace artificial colorants with mineral pigments for natural coverage. Such a claim may make you think this concealer is different from the norm, but it isn’t. The minerals in question (iron oxides, mica, and titanium dioxide) are present in almost every foundation or concealer being sold today. Besides, what good are mineral pigments if what they’re mixed with doesn’t create a pleasing texture and long-wearing finish? Luckily, Maybelline succeeded with that task. This concealer has a smooth, lightweight texture, and just enough slip. It provides good coverage and a solid matte finish with a hint of shine. Creasing should not be an issue, but this concealer’s finish can magnify the look of wrinkles around the eye. Each of the six shades is worth considering, particularly the lighter colors. Beige Medium may be too peach for some medium skin tones, but isn’t terrible.

Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Some of the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lip balms; the Great Lash mascaras tend to be mediocre to downright bad.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

Member Comments
Summary of Member Comments
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My new favorite

My eye rings have a blueish tinge to them, as I have had sinus since young. I also tend to have puffy eye-bags when I get insufficient sleep. The "fair" shade blended very well, I found it lightweight, and slightly creamier than the usual concealer. It felt somewhat heavier on my eyelid, but gave my under-eye area a slightly luminous finish which I loved. For those with oily eyelids like mine, you may prefer to use another concealer for your eyelid area, which I do.

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