Mineral Power Natural Perfecting Foundation SPF 18 disappoints in name and for its sunscreen’s lack of sufficient UVA-protecting ingredients. This isn’t a mineral foundation in the true sense of the word because none of the traditional mineral-type ingredients are in this liquid foundation. Although it could be argued that the silicones are derived from the mineral silica, they don’t resemble this mineral by the time the finished ingredient (such as dimethicone) is added to the product. Despite the misleading name, this foundation has many good qualities.
Of course, that makes it all the more disheartening that the sunscreen comes up short. With reliable sun protection this silky foundation that provides medium coverage and a smooth matte finish would have been ideal for normal to oily skin. Its finish is beautiful and doesn’t feel the least bit thick or make skin look pasty. The range of 16 shades is one of the best Maybelline has ever produced; only Creamy Natural suffers from being more than slightly peach. There are suitable shades for fair and dark skin, too, so if you’re willing to pair this with a broad-spectrum sunscreen with UVA-protecting ingredients, it’s worth auditioning.
Active: Octinoxate (7%), Other: Water, Cyclopentsiloxane, Dimethicone, Glycerin, Isotridecyl Isononanoate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Disteardimonium Hectorite, Dimethicone Polyglycerin-3 Crosspolymer, Sodium Chloride, Phenoxyethanol, Methylparaben, Disodium Stearoyl Glutamate, Chlorphenesin, Disodium EDTA, Acrylates Copolymer, Propylparaben, Tocopherol, Ascorbyl Palmitate, Aluminum Hydroxide, PEG 9, Ethylparaben, Isobutylparaben, Butylparaben, May Contain (+/-): Titanium Dioxide, Iron Oxides
Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).
The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.
For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.