Mineral Power Natural Perfecting Powder Foundation is Maybelline’s answer to the mineral makeup craze, and they’re promoting their entire Mineral Power line in a big way. This refined loose powder is based around mica and zinc oxide, so it has a dry finish, provides adequate coverage for minor flaws or redness and a moderate glow (but no shimmer). It blends on smoothly, and has the added benefit of providing adequate broad-spectrum sun protection, thanks to the inclusion of titanium dioxide. But the big question is should you try this mineral makeup? In no way does it distinguish itself from the competition, other than costing less and imparting minimal shine. The claim that the minerals are “triple-refined” means an improved texture, but mineral makeup options from L’Oreal, Laura Mercier, and Revlon among others have comparable textures. Application can still be a messy proposition, and the included “kabuki” brush is too small to be practical, not to mention it should be softer.
For those who think loose powder foundation is the way to go, this lends a dry matte finish that will do a good job of controlling oil, but the finish will look and feel too dry for anyone with dry areas. As with most mineral makeups, you may notice some deepening of the shade over oily areas (this tends to happen after several hours of wear). Maybelline offers eight shades, most of which go on more neutral than they appear in the container. The only one to consider carefully is the slightly rose Creamy Natural; avoid Sandy Beige, as this is too peach for most medium skin tones. The Good rating pertains to this product’s value for those seeking mineral makeup. We maintain that a liquid or compact foundation bests such makeup in most respects, and is easier to work with.
Note: This foundation’s rating is due to its overall performance rather than its SPF rating. Due to concerns about people not applying sunscreen liberally enough to get the amount of SPF protection stated on the label, it is often recommended to look for SPFs with ratings higher than 15. If you plan to use foundation as your sole source of facial sun protection, consider using one rated SPF 20 or greater. If the foundation with sunscreen you choose is rated less than an SPF 20, we strongly advise applying it over a daytime moisturizer rated SPF 15 or greater and following it with a pressed powder rated SPF 15 or greater. That way, you’re ensuring sufficient broad-spectrum protection which is essential for having and maintaining healthy, younger-looking skin at any age.
Active: Titanium Dioxide (5%), Other: Mica, Zinc Oxide, Polyethylene, Boron Nitride, Dimethicone, PTFE, Synthetic Wax, Acrylates Copolymer, Lauroyl Lysine, Cetyl Dimethicone, Aloe Barbadensis Leaf Juice, Trimethylsiloxysilicate, Trisocetyl Citrate, Isopropyl Titanium Triisostearate, Tocopheryl Acetate, Panthenol, Chamomilla Recutita (Matricaria) Flower Extract, May Contain (+/-): Mica, Titanium Dioxide, Bismuth Oxychloride, Iron Oxides, Ultramarines
Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).
The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.
For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.