Maybelline New York
SuperStay 10HR Stain Gloss (Discontinued)
Category:Makeup > Lip Paints/Stains > Lip Tint/Lip Stain
Last Updated:08.07.2014
Jar Packaging:No
Tested on animals:Yes

Lip stain fans, have we found a product for you! This completely unique stain-gloss hybrid deposits the lightweight, saturated-looking color you’d expect from a stain with a moisturizing finish like a gloss. The hollow, heart-shaped sponge tip-applicator ensures ample, even application, though you’ll want to apply a second coat once the first sets to really allow the glossiness of this product to shine.

While we love how distinctive this lip stain is, it’s not without a few drawbacks. The primary drawback is that it doesn’t come anywhere close to living up to its 10-hour wear claim. On average, we got a solid 2 hours of glossiness, and another 2 hours of residual color from the leftover stain beneath. It also tends to darken in drier areas of the lips, so you need to exfoliate lips to get rid of any dry, flaky skin if you want this product to look its best.

Shades apply darker and bolder than the color cap suggests (somewhat typical for lip stains), but the lettering is so teeny-tiny on the bottom of the packaging that we had to double and triple check we were getting the shade we wanted.

  • Distinctive formula has lightweight feel.
  • Vibrant, saturated stain color with a shiny, glossy finish.
  • Hollow heart-shaped applicator is easy to use.
  • Thick, smooth formula doesn’t grab or bleed as much as typical stains.
  • Doesn’t live up to its 10 hour claims (four hours of wear is more like it).
  • Can make dry areas of your lips looks worse.
  • Color coding on the packaging doesn’t match how the colors look when applied.
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Some of the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lip balms; the Great Lash mascaras tend to be mediocre to downright bad.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

Member Comments
Summary of Member Comments
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Unique--exceeded expectations

I agree with Paula's review, except I have had no problems with settling in drier areas of lips (and I'm mid-forties). The glossy look may not last through lots of coffee drinking or meals, but the stain has remarkable staying power without being drying. What's unique is how the creamy feel of the gloss lasts much longer than for most similar products. I really like the applicator too--I find it follows the curve of the lip and allows for precision. A "best" for me!

Reviewed by
tastes awful!

This gloss has a weird applicator, a hollow, donut-shaped tip. The taste of the gloss is gross, not something I want to have in my mouth. Also, this is not a 10 hour gloss. Maybe 10 minutes. I'm disappointed that Paula gave it such a good review, she steered me wrong on this one.

Reviewed by
Love the lilac shade!

Love the luscious lilac shade. It goes well with ebony skin. I think if you want this to last long, you have to apply several coats.

Reviewed by
Tracy B.
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