The Rocket Volum’Express Mascara
Last Updated:02.12.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

Maybelline didn't really need another mascara (they have several on our list of Best Mascaras), but The Rocket Volum'Express is a good addition to its ever-expanding lineup. This mascara gives the appearance of longer, fuller lashes in just one coat. Even better: It holds a curl all day and doesn't smudge or flake!

The only drawback is that it can clump slightly if not applied carefully. Quickly sweeping the mascara's brush over your lashes results in some of them sticking together, even after just one or two coats. This won't be an issue if you spend more time applying and do so precisely, but it's definitely something to consider if you prefer a quick sweep-and-go mascara.

  • Adds length and volume to lashes.
  • Holds a curl all day.
  • Doesn't smudge or flake.
  • Tends to clump if not applied carefully.
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

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The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Pretty impressive

My HG mascara is maybelline colossal volume , I can't help but experiment from time to time. This mascara gives significant length and volume and holds curl well. I find that plastic/ rubber bristle wands give more natural looking results, but this one is an exception. It will clump if you don't use a light hand, but they can be smoothed out with patience. It's tenacious so use a good eye makeup remover.

Reviewed by
Excellent if applied carefully

While this mascara does indeed tend to clump, the results look gorgeous if it is applied carefully. Less is definitely more with this mascara as it is difficult to comb out once it clumps. At its best, it gives equal parts volume and length and it is very very black. It wears well and comes off easily.

Reviewed by
Alexandra M.
Loved this mascara

Great product, goes on really well. brush is a little big, kinda hard to get to inner lashes. stays on for a looonnngg time. I suggest using waterproof mascara remover, my regular eye make up remover did remove it all. it stays on great in the arizona heat

Reviewed by
Eileen C
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