02.12.2013
2
34
The Rocket Volum’ Express Waterproof Mascara
Rating
$7.77
Category:Makeup > Mascaras (waterproof)
Last Updated:02.12.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview
Maybelline claims this waterproof mascara delivers “explosive volume in rocket time,” but that’s an over-embellished exaggeration to say the least. In terms of adding thickness, it’s mediocre, but its ability to hold curl and deliver clump-free lashes is great. You can also expect a flake-free finish, plus inky black color that coats lashes and makes them appear longer. This is a good waterproof mascara that requires makeup remover to get it off, but don’t get your hopes up for “explosive volume.”
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Ingredients
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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07.14.2015
Great mascara

This mascara is a great mascara. It doesn't clump and it adds a good amount of length and an okay amount of volume. I also love the wand it helps separate your lashes. This mascara can be tricky to remove but I find that coconut oil can remove it easily.

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Reviewed by
Anonymous
05.18.2013
Rocket is the BEST mascara I've ever used.

Love and rely on Paula's honest, expert reviews, but this is the best mascara I have ever used for volume, length and non-clumping. And I have tried myriad mascaras over the past 40 years, from high high-end to the lowest of the low.

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Reviewed by
Crista
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