Volum' Express One by One Mascara
Category:Makeup > Mascaras (regular) > Regular Mascara
Last Updated:01.18.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

This is an excellent mascara to consider if you want appreciable length and slight thickness with beautifully defined lashes. The rubber-bristled brush is shaped so that each and every lash gets smooth, even coverage and clumping is minimal. The tiny amount of clumping is easily smoothed with a lash brush or with subsequent coats of the mascara.

In terms of wear, this resists smudging and flaking yet comes off easily with a water-soluble cleanser.

You can ignore Maybelline's boast about the vitamin C having some special benefit for your lashes; it doesn't. What may be a problem for some are the fragrant plant extracts this mascara contains. They may cause undue sensitivity, which is why this mascara did not earn our top rating, despite its other impressive traits.

Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Some of the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lip balms; the Great Lash mascaras tend to be mediocre to downright bad.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Nicely defined lashes

I purchased this washable mascara in Black. This mascara gives my lashes impressive definition, lengthens without any clumps. The plastic brush works very nicely to separate the lashes for a natural look which I prefer. I have applied several coats and didn't have any clumps, smudges or flakes. The application is smooth and removes very easily. Very happy with this mascara :)

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Perfect for daytime wear

This is basically the Colossal Volume toned down a notch for daytime wear. If you're looking for a hybrid between natural looking and look at me lashes, you'll be very pleased with this mascara. It wears well without flaking and is easily removed at the end of the day.

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