Volum’ Express The Falsies Mascara Waterproof
Last Updated:03.12.2015
Jar Packaging:No
Tested on animals:Yes
Review Overview

This is one of Maybelline’s best waterproof mascaras, and among the best anywhere, at any price. You get beautifully big lashes fast plus expert lash separation and a soft, fringed look that’s defined and impactful. Thickness is minimal but this mascara still gives lashes a dramatic update—and without clumping! The flared brush’s variegated bristles allow you to cover and get in between each and every lash for remarkable results, plus this is waterproof. You will need an oil- or silicone-based makeup remover because this won’t budge with cleanser alone.

NOTE: The review above applies to the version of this mascara with the flared, not curved, brush.

Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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sorry but not waterproof

I was hoping this would be a winner, but after a swim in the pool, this mascara leaves big black circles under my eyes. Definitely not waterproof!

Reviewed by
Jill, L
Best waterproof mascara

As soon as I tried this mascara on I knew it was doing everything it should, and exactly what Paula's review describes. I put Falsies on one eye and CG Lash Blast Length on the other to see what my most honest critic (my daughter) thought. Immediately she pointed out the Falsies as being the 'way better' one. Thanks Beautypedia for making buying well a lot easier!

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585623-IIS1 v1.0.0.431 10/7/2015 5:11:09 AM