Volum’ Express The Falsies Mascara Waterproof Black Drama
Last Updated:01.28.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

Although results from this mascara aren’t as dramatic as its non-waterproof version, this is still quite good. With some effort, the well-designed brush builds length and separation with slight thickness. Clumping is a minor issue that’s easily combed through, and this is waterproof as claimed. You’re not likely to think this mascara is better than false lashes, but it’s still worth considering, and the “black drama” color is intense!

Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybelline’s formulas to products from high-end brands that are also owned by parent company L’Oreal. That just goes to show conscientious shopping can really save you money—without sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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While hearing so many great reviews on this mascara I tried it. I will say the waterproof formula is VERY waterproof. I have no complaints on that because, for my watery/oily eyelids that's a huge bonus. The formula, however, was very wet and made my eyelashes fall very flat and also clumped quite easily. I use this on my lower lashes sometimes for its extreme waterproof abilities, but it's an average mascara. Not worth the hype in my opinion

Reviewed by
Morgan S.
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