Volum’ Express Turbo Boost Mascara Waterproof 5X

by Maybelline New York   Volum' Express
Price:
$7.77 
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Category:
Makeup > Mascaras (waterproof) > Waterproof Mascara
Last Updated:
1/18/2013
Jar Packaging:
No
Tested On Animals:
Yes

Volum’ Express Turbo Boost Mascara Waterproof 5X is said to make lashes five times thicker in one stroke. Its turbo effect is more akin to a standard 4-cylinder engine because it takes its time to get going, and you will be dealing with clumps and uneven application along the way. It builds reasonable length, but is really more for thickening lashes, an area where it does not perform as well as Maybelline’s other Volum’ Express mascaras. The best reason to consider this is because it’s tenaciously waterproof. It requires a silicone- or oil-based makeup remover - a water-soluble cleanser (even those with some oil) won’t do the job.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

Member Comments

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  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    2 / 4 Average
  3. Would you recommend this product? (4 = Best)

    2 / 4 Average
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  1. Erin G.
    Reviewed on Saturday, September 21, 2013
    • Recommend
      2 / 4
    • Results
      2 / 4
    • Value
      2 / 4
    Should have read more carefully!
    • I thought I was buying a higher rated volumizing mascara. Turns out, Paula's review was dead on. This glides on smooth and clean but doesn't create any thickness, even after several coats. The large brush is easy to use but the results were just a humdrum boring mascara. The lesson: make sure you grab the correct product while using your smartphone in the store! Bought a new one at Sephora today. It may be pricy but I can return it if I don't like it.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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