Maybelline New York

Maybelline New York At-A-Glance

Strengths: The line earned Paula's Pick ratings for products in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, eyeshadow, eyeliner, lipstick, and bronzer options.

Weaknesses: The makeup removers; the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lipliners; average lip gloss; the loose powder eyeshadow; Great Lash mascaras.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at

Read more ...

Your results are in the table below. You can narrow your results by using the drop down menus or sort by toggling the column labels. If you would like to add an item to your faves check the box in the "+" column. Click the add to faves button when you're done adding items.

+ Rating Product Brand Category Price Size
Good Color Sensational Lip Stain (Discontinued) Maybelline New York Lip Tint/Lip Stain  $6.99
Best Color Sensational Lip Gloss (Discontinued) Maybelline New York Lip Gloss  $6.49
Best Color Sensational Lipcolor Maybelline New York Cream Lipstick  $7.49
Average Color Sensational Lipliner Maybelline New York Lipliner  $6.49
Good Color Sensational High Shine Lip Color Maybelline New York Sheer Lipstick  $7.49
Good Define-A-Lash Lengthening Mascara (Discontinued) Maybelline New York Regular Mascara  $8.25
Best Define-A-Brow Eyebrow Pencil Maybelline New York Brow Pencil  $6.99
Best Define-A-Lash Lengthening Mascara Waterproof (Discontinued) Maybelline New York Waterproof Mascara  $7.59
Best Define-A-Lash Volume Mascara (Discontinued) Maybelline New York Regular Mascara  $7.49
Best Define-A-Lash Volume Waterproof Mascara Maybelline New York Waterproof Mascara  $7.49
Good Define-A-Line Eye Liner Maybelline New York Eye Pencil  $5.82
Average Dream Mousse Concealer (Discontinued) Maybelline New York Concealer  $10.99
Best Dream Mousse Blush (Discontinued) Maybelline New York Cream/Cream-to-Powder Blush or Bronzer  $5.99
Best Dream Smooth Mousse Foundation Maybelline New York Cream-to-Powder Foundation  $8.99
Best Dream Mousse Bronzer (Discontinued) Maybelline New York Cream/Cream-to-Powder Bronzer  $5.99
Good Dream Matte Mousse Foundation Maybelline New York Cream-to-Powder Foundation  $9.79
Good Expert Eyes Eye Makeup Remover Towelettes Maybelline New York Eye Makeup Removers  $6.98 50.00 towelettes
Good Expert Eyes Wear 8-Pan Eye Shadow Maybelline New York Powder Eyeshadow  $7.95
Good Expert Eyes Brush ’n Comb Maybelline New York Brushes/Applicators/Curlers  $4.50
Poor Expert Eyes 100% Oil-Free Eye Makeup Remover Maybelline New York Eye Makeup Removers  $4.65 2.30 fl. oz.
Average Expert Wear Twin Brow and Eye Pencil Maybelline New York Brow Pencil  $2.99
Average Expertwear Softlining Pencil (Discontinued) Maybelline New York Eye Pencil  $4.79
Best Expertwear Defining Liner Maybelline New York Eye Pencil  $5.79
Good Expertwear Brow and Eyeliner (Discontinued) Maybelline New York Eye Pencil  $5.59
Average Expertwear Blush (Discontinued) Maybelline New York Powder Blush  $5.49
Results per page:
Page of 6 Next »
PCWEB-WWW1 v1.0.0.287
Skip to Top of Page
FREE SHIPPING | FREE RESIST Moisturizer with $50 Purchase

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.