Maybelline New York

Maybelline New York At-A-Glance

Strengths: The line earned Paula's Pick ratings for products in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, eyeshadow, eyeliner, lipstick, and bronzer options.

Weaknesses: The makeup removers; the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lipliners; average lip gloss; the loose powder eyeshadow; Great Lash mascaras.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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Your results are in the table below. You can narrow your results by using the drop down menus or sort by toggling the column labels. If you would like to add an item to your faves check the box in the "+" column. Click the add to faves button when you're done adding items.

+ Rating Product Brand Category Price Size
Best Color Sensational Vivid Maybelline New York Cream Lipstick  $7.49
Best Color Sensational High Shine Gloss Maybelline New York Lip Gloss  $6.99
Best Color Sensational Lipcolor Maybelline New York Cream Lipstick  $7.49
Best Color Whisper by Color Sensational Maybelline New York Sheer Lipstick  $7.49
Good Color Sensational Lip Stain (Discontinued) Maybelline New York Lip Tint/Lip Stain  $6.99
Good Color Sensational High Shine Lip Color Maybelline New York Sheer Lipstick  $7.49
Average Color Sensational Lipliner Maybelline New York Lipliner  $6.49
Best Define-A-Brow Eyebrow Pencil Maybelline New York Brow Pencil  $6.99
Best Define-A-Lash Volume Waterproof Mascara Maybelline New York Waterproof Mascara  $7.49
Good Define-A-Line Eye Liner Maybelline New York Eye Pencil  $5.82
Good Define-A-Lash Lengthening Mascara (Discontinued) Maybelline New York Regular Mascara  $8.25
Best Dream Smooth Mousse Foundation Maybelline New York Cream-to-Powder Foundation  $8.99
Average Dream Mousse Concealer (Discontinued) Maybelline New York Concealer  $10.99
Good Dream Matte Mousse Foundation Maybelline New York Cream-to-Powder Foundation  $9.79
Good Expert Eyes Wear 8-Pan Eye Shadow Maybelline New York Powder Eyeshadow  $7.95
Good Expert Eyes Brush ’n Comb Maybelline New York Brushes/Applicators/Curlers  $4.50
Average Expert Wear Twin Brow and Eye Pencil Maybelline New York Brow Pencil  $2.99
Poor Expertwear Luminous Lights Eyeshadow Collection Maybelline New York Powder Eyeshadow  $5.99
Good Expertwear Brow and Eyeliner (Discontinued) Maybelline New York Eye Pencil  $5.59
Best Expertwear Defining Liner Maybelline New York Eye Pencil  $5.79
Average Expertwear Blush (Discontinued) Maybelline New York Powder Blush  $5.49
Average Expert Wear The Nudes Palette Maybelline New York Powder Eyeshadow  $9.99
Average Expertwear Softlining Pencil (Discontinued) Maybelline New York Eye Pencil  $4.79
Good Expertwear Eye Shadows Maybelline New York Powder Eyeshadow  $4.29
Good Color Tattoo Leather by Eyestudio 24HR Eyeshadow Maybelline New York Cream/Cream-to-Powder Eyeshadow  $6.99
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