Maybelline New York

Maybelline New York At-A-Glance

Strengths: The line earned Paula's Pick ratings for products in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, eyeshadow, eyeliner, lipstick, and bronzer options.

Weaknesses: The makeup removers; the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lipliners; average lip gloss; the loose powder eyeshadow; Great Lash mascaras.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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Your results are in the table below. You can narrow your results by using the drop down menus or sort by toggling the column labels. If you would like to add an item to your faves check the box in the "+" column. Click the add to faves button when you're done adding items.

+ Rating Product Brand Category Price Size
Average Expert Wear Twin Brow and Eye Pencil Maybelline New York Brow Pencil  $2.99
Good Superstay Topcoat (Discontinued) Maybelline New York Lip Balm Without Sunscreen  $3.99
Average Baby Lips Moisturizing Lip Balm SPF 20 Maybelline New York Lip Balm With Sunscreen  $3.99
Poor Baby Lips Dr. Rescue Medicated Lip Balm Maybelline New York Lip Balm Without Sunscreen  $4.29
Good Expertwear Eye Shadows Maybelline New York Powder Eyeshadow  $4.29
Good Expert Eyes Brush ’n Comb Maybelline New York Brushes/Applicators/Curlers  $4.50
Poor Expert Eyes 100% Oil-Free Eye Makeup Remover Maybelline New York Eye Makeup Removers  $4.65 2.30 fl. oz.
Good Cool Effect Cooling Shadow/Liner (Discontinued) Maybelline New York Liquid Eyeshadow  $4.69
Average Moisture Extreme Lipliner (Discontinued) Maybelline New York Lipliner  $4.69
Average Expert Touch Moisturizing Mascara Remover (Discontinued) Maybelline New York Eye Makeup Removers  $4.79 2.23 fl. oz.
Average Expertwear Softlining Pencil (Discontinued) Maybelline New York Eye Pencil  $4.79
Good Superaway Lipcolor Remover (Discontinued) Maybelline New York Specialty Makeup Products  $4.99
Good Ultra Brow Brush-On Brow Color (Discontinued) Maybelline New York Brow Pencil  $4.99
Average Expert Eyes Moisturizing Eye Makeup Remover for Waterproof Makeup Maybelline New York Eye Makeup Removers  $4.99 2.30 fl. oz.
Average Line Stylist Lip Liner (Discontinued) Maybelline New York Lipliner  $5.19
Poor Shadow Stylist Loose Powder (Discontinued) Maybelline New York Powder Eyeshadow  $5.19
Average Expertwear Blush (Discontinued) Maybelline New York Powder Blush  $5.49
Good Shine Free Oil-Control Loose Powder Maybelline New York Loose Powder  $5.49
Good Expert Tools Eyelash Curler Maybelline New York Brushes/Applicators/Curlers  $5.50
Good Blush Brush Maybelline New York Brushes/Applicators/Curlers  $5.50
Poor Fit Me! Bronzer Maybelline New York Powder Bronzer  $5.50
Good Fit Me! Blush Maybelline New York Powder Blush  $5.51
Good Expertwear Brow and Eyeliner (Discontinued) Maybelline New York Eye Pencil  $5.59
Average Moisture Extreme Lipcolor SPF 15 (Discontinued) Maybelline New York Cream Lipstick  $5.59
Good Brow Styling Gel (Discontinued) Maybelline New York Brow Gels/Tints  $5.69
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