Maybelline New York

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Some of the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lip balms; the Great Lash mascaras tend to be mediocre to downright bad.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at

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Your results are in the table below. You can narrow your results by using the drop down menus or sort by toggling the column labels. If you would like to add an item to your faves check the box in the "+" column. Click the add to faves button when you're done adding items.

+ Rating Product Brand Category Price Size
Average Expert Wear Twin Brow and Eye Pencil (Discontinued) Maybelline New York Brow Pencil  $2.99
Good Expertwear Eye Shadows Maybelline New York Powder Eyeshadow  $4.29
Good Expert Eyes Brush ’n Comb Maybelline New York Brushes/Applicators/Curlers  $4.50
Good Cool Effect Cooling Shadow/Liner (Discontinued) Maybelline New York Liquid Eyeshadow  $4.69
Average Moisture Extreme Lipliner (Discontinued) Maybelline New York Lipliner  $4.69
Average Expertwear Softlining Pencil (Discontinued) Maybelline New York Eye Pencil  $4.79
Good Ultra Brow Brush-On Brow Color (Discontinued) Maybelline New York Brow Pencil  $4.99
Good Superaway Lipcolor Remover (Discontinued) Maybelline New York Specialty Makeup Products  $4.99
Average Line Stylist Lip Liner (Discontinued) Maybelline New York Lipliner  $5.19
Poor Shadow Stylist Loose Powder (Discontinued) Maybelline New York Powder Eyeshadow  $5.19
Average Expertwear Blush (Discontinued) Maybelline New York Powder Blush  $5.49
Good Shine Free Oil-Control Loose Powder Maybelline New York Loose Powder  $5.49
Good Expert Tools Eyelash Curler Maybelline New York Brushes/Applicators/Curlers  $5.50
Good Blush Brush Maybelline New York Brushes/Applicators/Curlers  $5.50
Poor Fit Me! Bronzer Maybelline New York Powder Bronzer  $5.50
Good Fit Me! Blush Maybelline New York Powder Blush  $5.51
Good Expertwear Brow and Eyeliner (Discontinued) Maybelline New York Eye Pencil  $5.59
Average Moisture Extreme Lipcolor SPF 15 (Discontinued) Maybelline New York Cream Lipstick  $5.59
Good Brow Styling Gel (Discontinued) Maybelline New York Brow Gels/Tints  $5.69
Average True Illusion Undetectable Concealer SPF 10 (Discontinued) Maybelline New York Concealer with Sunscreen  $5.79
Best Expertwear Defining Liner Maybelline New York Eye Pencil  $5.79
Good Define-A-Line Eye Liner Maybelline New York Eye Pencil  $5.82
Poor Coverstick Corrector Concealer Maybelline New York Cream Concealer  $5.82
Average Line Express Eyeliner Maybelline New York Eye Pencil  $5.95
Best Line Stylist Eyeliner Maybelline New York Eye Pencil  $5.95
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