Maybelline New York

Maybelline New York At-A-Glance

Strengths: The line earned Paula's Pick ratings for products in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, eyeshadow, eyeliner, lipstick, and bronzer options.

Weaknesses: The makeup removers; the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lipliners; average lip gloss; the loose powder eyeshadow; Great Lash mascaras.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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Your results are in the table below. You can narrow your results by using the drop down menus or sort by toggling the column labels. If you would like to add an item to your faves check the box in the "+" column. Click the add to faves button when you're done adding items.

+ Rating Product Brand Category Price Size
Good Define-A-Lash Lengthening Mascara (Discontinued) Maybelline New York Regular Mascara  $8.25
Best Full ’n Soft Mascara Maybelline New York Regular Mascara  $6.89
Average Great Lash Big Mascara Maybelline New York Regular Mascara  $6.40
Good Great Lash Clear Mascara Maybelline New York Regular Mascara  $6.40
Good Great Lash Lots of Lashses Maybelline New York Regular Mascara  $6.40
Poor Great Lash Mascara Maybelline New York Regular Mascara  $6.40
Poor Illegal Length Fiber Extensions Mascara Maybelline New York Regular Mascara  $8.95
Best Lash Discovery Mini Brush Mascara Maybelline New York Regular Mascara  $7.29
Good Lash Stiletto Ultimate Length Mascara Maybelline New York Regular Mascara  $8.95
Good Lash Stiletto Voluptuous Mascara Maybelline New York Regular Mascara  $8.95
Good Pulse Perfection By Define-A-Lash Vibrating Mascara (Discontinued) Maybelline New York Regular Mascara  $14.99
Best The Colossal Volum’ Express Mascara Maybelline New York Regular Mascara  $7.77
Poor The Falsies Volum’ Express Flared Mascara Maybelline New York Regular Mascara  $7.77
Average The Falsies Volum’ Express Mascara Maybelline New York Regular Mascara  $7.77
Good Volum' Express One by One Mascara Maybelline New York Regular Mascara  $8.15
Best Volum’ Express The Falsies Mascara Black Drama Maybelline New York Regular Mascara  $6.99
Best Volum’ Express Turbo Boost Mascara 7X Maybelline New York Regular Mascara  $7.77
Good XXL 24HR Bold Mascara (Discontinued) Maybelline New York
- XXL
Regular Mascara  $9.99
Good XXL Extensions Maybelline New York
- XXL
Regular Mascara  $9.40
Good XXL Pro by Eyestudio Waterproof Extensions Mascara Maybelline New York
- XXL
Regular Mascara  $8.99
Good XXL Volume Mascara Maybelline New York
- XXL
Regular Mascara  $9.99
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