Maybelline New York

Maybelline New York At-A-Glance

Strengths: The line earned Paula's Pick ratings for products in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, eyeshadow, eyeliner, lipstick, and bronzer options.

Weaknesses: The makeup removers; the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lipliners; average lip gloss; the loose powder eyeshadow; Great Lash mascaras.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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+ Rating Product Brand Category Price Size
Average Baby Lips Moisturizing Lip Balm SPF 20 Maybelline New York Lip Balm With Sunscreen  $3.99
Good Blush Brush Maybelline New York Brushes/Applicators/Curlers  $5.50
Good Brow Styling Gel (Discontinued) Maybelline New York Brow Gels/Tints  $5.69
Poor Clean Express Classic Eye Makeup Remover Maybelline New York Eye Makeup Removers  $5.99 4.00 fl. oz.
Good Clean Express Waterproof Eye Makeup Remover Maybelline New York Eye Makeup Removers  $5.99 4.00 fl. oz.
Average Clean Express! Facial Towelettes Maybelline New York Cleansing Cloths  $5.99 25.00 towelettes
Good Color Sensational High Shine Lip Color Maybelline New York Sheer Lipstick  $7.49
Good Color Sensational Lip Stain (Discontinued) Maybelline New York Lip Tint/Lip Stain  $6.99
Best Color Sensational Lipcolor Maybelline New York Cream Lipstick  $7.49
Average Color Sensational Lipliner Maybelline New York Lipliner  $6.49
Good Color Tattoo by Eyestudio 24hr Eyeshadow Maybelline New York Cream/Cream-to-Powder Eyeshadow  $6.99
Good Cool Effect Cooling Shadow/Liner (Discontinued) Maybelline New York Liquid Eyeshadow  $4.69
Poor Coverstick Corrector Concealer Maybelline New York Cream Concealer  $5.82
Best Define-A-Brow Eyebrow Pencil Maybelline New York Brow Pencil  $6.99
Good Define-A-Lash Lengthening Mascara (Discontinued) Maybelline New York Regular Mascara  $8.25
Best Define-A-Lash Volume Waterproof Mascara Maybelline New York Waterproof Mascara  $7.49
Good Define-A-Line Eye Liner Maybelline New York Eye Pencil  $5.82
Average Dream Bouncy Blush Maybelline New York Cream/Cream-to-Powder Blush or Bronzer  $7.99
Average Dream Fresh B.B. 8-in-1 Beauty Balm Skin Perfector SPF 30 Maybelline New York BB Cream  $8.99 1.09 fl. oz.
Best Dream Liquid Mousse Airbrush Finish Maybelline New York Liquid Foundation  $8.99
Best Dream Lumi Touch Highlighting Concealer Maybelline New York Highlighter  $7.99
Good Dream Matte Mousse Foundation Maybelline New York Cream-to-Powder Foundation  $9.79
Poor Dream Nude Airfoam Foundation SPF 17 Maybelline New York Liquid Foundation w/ Sunscreen  $10.99
Good Dream Pure BB 8-in-1 Beauty Balm Skin Clearing Perfector 2% Salicylic Acid Acne Treatment Maybelline New York Blemish/Acne Treatments  $7.49
Best Dream Smooth Mousse Foundation Maybelline New York Cream-to-Powder Foundation  $8.99
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