Maybelline New York

Maybelline New York At-A-Glance

Strengths: The line earned Paula's Pick ratings for products in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, eyeshadow, eyeliner, lipstick, and bronzer options.

Weaknesses: The makeup removers; the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lipliners; average lip gloss; the loose powder eyeshadow; Great Lash mascaras.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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Your results are in the table below. You can narrow your results by using the drop down menus or sort by toggling the column labels. If you would like to add an item to your faves check the box in the "+" column. Click the add to faves button when you're done adding items.

+ Rating Product Brand Category Price Size
Best The Flash Clean Clean Express Makeup Removing Lotion Maybelline New York Cleansers/Soaps  $5.99 4.00 fl. oz.
Good Expert Eyes Eye Makeup Remover Towelettes Maybelline New York Eye Makeup Removers  $6.98 50.00 towelettes
Good Clean Express Waterproof Eye Makeup Remover Maybelline New York Eye Makeup Removers  $5.99 4.00 fl. oz.
Good Superstay Topcoat (Discontinued) Maybelline New York Lip Balm Without Sunscreen  $3.99
Good Dream Pure BB 8-in-1 Beauty Balm Skin Clearing Perfector 2% Salicylic Acid Acne Treatment Maybelline New York Blemish/Acne Treatments  $7.49
Average VolumeXL Seduction Xtreme Lip Plumper (Discontinued) Maybelline New York Lip Plumpers  $8.99
Average Expert Touch Moisturizing Mascara Remover (Discontinued) Maybelline New York Eye Makeup Removers  $4.79 2.23 fl. oz.
Average Baby Lips Moisturizing Lip Balm SPF 20 Maybelline New York Lip Balm With Sunscreen  $3.99
Average Clean Express! Facial Towelettes Maybelline New York Cleansing Cloths  $5.99 25.00 towelettes
Average Expert Eyes Moisturizing Eye Makeup Remover for Waterproof Makeup Maybelline New York Eye Makeup Removers  $4.99 2.30 fl. oz.
Poor Baby Lips Dr. Rescue Medicated Lip Balm Maybelline New York Lip Balm Without Sunscreen  $4.29
Poor Expert Eyes 100% Oil-Free Eye Makeup Remover Maybelline New York Eye Makeup Removers  $4.65 2.30 fl. oz.
Poor Clean Express Classic Eye Makeup Remover Maybelline New York Eye Makeup Removers  $5.99 4.00 fl. oz.
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