Tested on animals:No
Bella Eyes Gel Powder Eyeshadow looks and, for the most part, acts like a powder eyeshadow—but the "gel" portion of its name is accurate, as we explain below. These eyeshadows are, in a word, amazing. Although every shade (even those labeled "satin matte") has a moderate to high level of shine, if that's what you want, get yourself to the drugstore pronto and check these inexpensive shadows out!
OK, we'll calm down a bit and finish this review. What's particularly impressive about these shadows is their enviable smoothness, perfect pick-up on the brush, suede-smooth application, and even color deposit. Oh, did we mention the formula doesn't flake, crease, or fade? No? Well, those points are worth extolling, too! OK, if you have really oily eyelids you may see a bit of creasing unless you prep with a matte finish primer.
The gel portion of the name becomes apparent when you apply this shadow. From its appearance in the compact, you'd think it would be a standard powder shadow—but not so fast!
According to Milani, the fragrance-free formula begins as a gel but is "transformed by a special process into a stunning powder eyeshadow with pure color and powder wear." That proved true in our experience, as there's something special about how wonderfully smooth these shadows apply and blend—and the color saturation is indeed stunning. Those with fairer skin tones will find these can be sheered out for less intensity, while those of deeper complexions will likely love their rich pigment.
As for the shades themselves, you'll find many good neutral options (listed below), and some colors that we strongly suspect will have limited appeal due to their boldness and brightness. But if you want a peacock blue or taxicab yellow shadow, you'll find them among this shadow's considerable color selection!
The best shades that will have broad appeal for shaping and shading the eye include Bella Ivory, Shimmering Beige, Light Red-Brown, Ash-Brown, Taupe-Brown, Dark Brown, Light Gray, Shimmering Dark Charcoal, Deep Black, Shimmering Champagne Pink, Bronze Metallic Sheen, Shimmering Off-White, Shimmering Pink, and Shimmering White.
All of the colors may be applied wet or dry, with wet application increasing opacity and intensity.
We cannot say enough about these inexpensive powder shadows. They're smooth, easy to apply, richly pigmented, build well, don't flake or crease, wear all day without fading, and offer plenty of workable shades assuming you don't mind some degree of shine. The lack of true matte options is the only weak spot, but that won't be a drawback for many people; even if you have less-than-taut eyelids you could still use the lighter shades to highlight the brow bone. Well done, Milani!
- Sumptuous texture applies smoothly and evenly.
- Excellent color desposit, with no fading.
- Even the shiniest shades don't flake!
- Blends beautifully and layers well whether applied wet or dry.
- Long-wearing, fragrance-free formula.
- A bona-fide beauty STEAL!
- None, unless you were hoping some shades would have a true matte finish.