Eye Tech Liquid Eye Liner

by Milani  
Price:
$7.49 
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Category:
Makeup > Eyeliners > Liquid/Gel/Cream/Cake
Last Updated:
4/14/2014
Jar Packaging:
No
Tested On Animals:
No

Eye Tech Liquid Eye Liner is a great example of good things coming in small packages: This entire liner is just a smidge over three inches long—a size that greatly contributes to the usability of the felt-tip liner and eliminates any awkward handling issues as it fits snugly between your thumb and index finger. 

Another design element to appreciate about this eyeliner is the tapered nib, which makes it easy to draw both thick and thin lines in an equally smooth fashion. Once this liner sets, it won’t smudge; however, the formula is not waterproof and does begin to break down when wet.

Pros:
  • Small size is well designed and easy to use.
  • Tapered felt-tip draws both thin and thick lines.
  • Doesn't smudge.
Cons:
  • Breaks down when wet.

Launched in 2002, Milani Cosmetics prides itself as being an affordable beauty line with a "passion for color and a recognized need for a broader variety" for women of different ages, skin tones and income. While many brands have a limited selection of products designed for medium to dark skin, Milani has succeeded in catering to women with deeper skin tones, which is this makeup line's chief point of difference. We admire Milani for celebrating the beauty in diversity, and their dedication to providing color options that are appropriate (and appealing) to a wide range of skin tones.

Milani focuses on face and eye products, and this is where they excel. Despite being a smaller brand (compared to the likes of Cover Girl or L'Oreal), Milani products can be found tucked alongside the big makeup lines in many drugstores and stores like Target and Wal-Mart. They've definitely added a splash of color to the cosmetics aisle, and several of their inexpensive products are definitely worth a look. But as with most makeup lines, there also are some poorly executed products to avoid.

This is a diverse line with a mix of bold, classic, and trendy makeup. Although the products may be aesthetically pleasing on the shelf, their visual appeal doesn't always translate well to actual application and performance quality. In some instances, Milani's philosophy of "color, color, color and more color" misses the boat by offering glitzy, ultra-vibrant shades, instead of more options for a classic makeup application (women of color have to go to work, too, not just out for the evening). Just because you have dark skin doesn't mean your color choices need to be shocking or ultra-bold. Still, as mentioned, Milani offers some worthwhile products and their prices are budget-friendly. On balance, you'll find more to like than avoid.

For more information about Milani Cosmetics, call 1-866-789-8002 or visit www.milanicosmetics.com

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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