Runway Lashes Instant Volume Mascara

by Milani  
Price:
$4.99 
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Category:
Makeup > Mascaras (regular) > Regular Mascara
Last Updated:
11/26/2012
Jar Packaging:
No
Tested On Animals:
No

Runway Lashes Instant Volume Mascara excels at creating length and definition, but it won't add noticeable volume (thickness) to lashes. Although layering multiple coats is an option for achieving more volume, it's certainly not "instant." In fact, building thickness through layering can be done with most mascaras and doesn't qualify Runway Lashes Instant Volume Mascara as "volumizing."

Still, this mascara’s slender brush with soft, short bristles easily works through lashes to deposit lush black color without smudging or clumping. Runway Lashes Instant Volume Mascara dries quickly and doesn't flake. Note: This mascara isn't waterproof and will begin to break down once it comes in contact with moisture.

Despite the misleading product name, this is a good, though not great, mascara!

Pros:

  • Excels at lengthening and defining lashes.
  • Does not clump or smudge.
  • Easy to work with brush; short bristles reach inner lashes.

Cons:

  • Doesn't achieve volumizing claims.

Launched in 2002, Milani Cosmetics prides itself as being an affordable beauty line with a "passion for color and a recognized need for a broader variety" for women of different ages, skin tones and income. While many brands have a limited selection of products designed for medium to dark skin, Milani has succeeded in catering to women with deeper skin tones, which is this makeup line's chief point of difference. We admire Milani for celebrating the beauty in diversity, and their dedication to providing color options that are appropriate (and appealing) to a wide range of skin tones.

Milani focuses on face and eye products, and this is where they excel. Despite being a smaller brand (compared to the likes of Cover Girl or L'Oreal), Milani products can be found tucked alongside the big makeup lines in many drugstores and stores like Target and Wal-Mart. They've definitely added a splash of color to the cosmetics aisle, and several of their inexpensive products are definitely worth a look. But as with most makeup lines, there also are some poorly executed products to avoid.

This is a diverse line with a mix of bold, classic, and trendy makeup. Although the products may be aesthetically pleasing on the shelf, their visual appeal doesn't always translate well to actual application and performance quality. In some instances, Milani's philosophy of "color, color, color and more color" misses the boat by offering glitzy, ultra-vibrant shades, instead of more options for a classic makeup application (women of color have to go to work, too, not just out for the evening). Just because you have dark skin doesn't mean your color choices need to be shocking or ultra-bold. Still, as mentioned, Milani offers some worthwhile products and their prices are budget-friendly. On balance, you'll find more to like than avoid.

For more information about Milani Cosmetics, call 1-866-789-8002 or visit www.milanicosmetics.com

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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