09.17.2012
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Total Lash Cover Mascara with 3 Zone Brush
Rating
$4.99
Category:Makeup > Mascaras (regular) > Regular Mascara
Last Updated:09.17.2012
Jar Packaging:No
Tested on animals:No
Review Overview

Milani claims this mascara's odd-looking brush has three different "zones" dedicated to "define, build and curl" lashes. That sounds impressive but the main difference between this and a regular mascara brush is the fact that some of the bristles are longer and stiffer, which is supposed to allow you to comb out clumps, but it doesn't really work as intended.

Another unusual factor is that the bristles also don't extend all the way to the tip of the wand, so instead you're left with a rubbery nodule on the end that only gets in the way. How bizarre, plus it makes it tricky to reach lashes at the inner corners of your eyes.

Brush aside, the formula does a mediocre job of adding volume but tends to clump during the application process. We also noticed some flaking throughout the day. Our expert opinion: Pass on this one!

Pros:

  • None.

Cons:

  • Flakes and clumps.
  • Only adds mediocre volume.
  • "3 Zone Brush" holds no advantage.
Claims
Ingredients
Brand Overview

Milani Cosmetics At-a-Glance

Strengths: Inexpensive with some excellent options for women of color; good Baked Blush; silky pressed-powder eyeshadow palette; Infinite Liquid Eye Liner and Eye Tech Liquid Eye Liner have amazing staying power; Smooth Finish Cream-to-Powder Makeup.

Weaknesses: Baked Bronzer; numerous products that contain potentially irritating fragrant ingredients; several mediocre to poor products including Color Perfect Lipstick, Crystal Gloss, and The Multitasker Face Powder.

Launched in 2002, Milani Cosmetics prides itself as being an affordable beauty line with a "passion for color and a recognized need for a broader variety" for women of different ages, skin tones and income. While many brands have a limited selection of products designed for medium to dark skin, Milani has succeeded in catering to women with deeper skin tones, which is this makeup line's chief point of difference. We admire Milani for celebrating the beauty in diversity, and their dedication to providing color options that are appropriate (and appealing) to a wide range of skin tones.

Milani focuses on face and eye products, and this is where they excel. Despite being a smaller brand (compared to the likes of Cover Girl or L'Oreal), Milani products can be found tucked alongside the big makeup lines in many drugstores and stores like Target and Wal-Mart. They've definitely added a splash of color to the cosmetics aisle, and several of their inexpensive products are definitely worth a look. But as with most makeup lines, there also are some poorly executed products to avoid.

This is a diverse line with a mix of bold, classic, and trendy makeup. Although the products may be aesthetically pleasing on the shelf, their visual appeal doesn't always translate well to actual application and performance quality. In some instances, Milani's philosophy of "color, color, color and more color" misses the boat by offering glitzy, ultra-vibrant shades, instead of more options for a classic makeup application (women of color have to go to work, too, not just out for the evening). Just because you have dark skin doesn't mean your color choices need to be shocking or ultra-bold. Still, as mentioned, Milani offers some worthwhile products and their prices are budget-friendly. On balance, you'll find more to like than avoid.

For more information about Milani Cosmetics, call 1-866-789-8002 or visit www.milanicosmetics.com

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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