You’re supposed to believe that the goji berry fruit in this serum instantly lifts skin and offers long-term prevention of lines and wrinkles. It’s all bogus, but if it were true, why doesn’t MyChelle include it in all their anti-aging products? The truth is that this serum has a few too many negatives over the positives. Witch hazel water is a major ingredient and can potentially contain a good deal of alcohol, which isn’t firming but instead rather irritating, plus this also contains fragrant oils, including lavender, which kills healthy skin cells and promotes oxidative damage (Sources: Contact Dermatitis, September 2008, pages 143–150; and Cell Proliferation, June 2004, pages 221–229).
InstaLift - goji berry fruit provides glycopeptides that offer not only immediate lifting and firming effects, but also collagen boosting activity for this anti-aging treatment. Combined with Argireline for its completely safe muscle relaxing properties, this serum can offer long term prevention of lines and wrinkles. Rounding out this excellent anti-aging treatment is Pomegranate extract delivering additional anti-oxidant, anti-inflammatory, anti-bacterial, anti-viral and UV protectant properties!
Water, Hamamelis Virginiana (Witch Hazel) Water, Glycerin (Vegetable) Lycium Barbarum (Goji Berry) Fruit Extract, Acetyl Hexapeptide-8 (Amino Acid Chain), Lactobacillus/Punica Granatum Fruit Ferment Extract(Pomegranate), Lavandula Angustifolia (Lavender) Oil, Rosa Damascena Flower Oil (Rose), Citrus Aurantium Dulcis (Orange) Peel Oil, Salvia Sclarea (Clary) Oil, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Xanthan Gum (Fermented Sugar), Potassium Sorbate, Citric Acid (Citrus)
Colorado-based MyChelle is sold in many health food, specialty supplement and vitamin shops, and spas. It was started by Myra Michelle Eby, an entrepreneur whose background includes years working in the natural products industry. Eby's background was mostly in sales and she translated that talent into creating MyChelle.
Like many lines that heavily emphasize natural ingredients, MyChelle spurns synthetic ingredients as always being bad or toxic. The company's catalog provides an ingredient dictionary that glorifies every natural ingredient they use as having multiple benefits for skin, but it leaves out any of the negative research proving that many plant (i.e., natural) extracts can have a negative effect on skin. Once again consumers are being fed a pipe dream that a natural product is the answer to their skin-care concerns. Depending on the MyChelle product you choose, you could be putting your skin at considerable risk for irritation, free-radical damage, and potentially phototoxic reactions when skin is exposed to sunlight. As is often the case with new skin-care companies promising the world, MyChelle has over a dozen moisturizers and serums proclaiming their lifting antiwrinkle properties, but it sells only one sunscreen, which they identify as being for the body not the face. None of that adds up to great skin care.
Ironically, while MyChelle products have lots of missteps, many of the products also contain several proven beneficial ingredients for skin alongside the irritating ones. Antioxidants, retinol, peptides, and skin-identical ingredients are often included, but when these great ingredients are mixed with ingredients that cause irritation, destroy skin cells, and cause collagen breakdown, they are fighting an uphill battle to provide your skin with any benefit.
Please don't misunderstand: we're all for natural as long as it doesn't make matters worse for skin, but that's simply not the case with the majority of products in this line. As for the "Dermaceuticals" portion of the name, well, that's just one more meaningless marketing term to look past, as there is nothing dermatologic or pharmaceutical about any of these products.
For more information about MyChelle Dermaceuticals, call (800) 447-2076 or visit www.mychelle.com.